8 tips to help you get rid of 'heaven of the sky' trap of burning money when shopping online

In the era of 4.0, shopping through e-commerce platforms became more and more popular . At the moment, there are at least 1.8 billion people worldwide are actively shopping online, so this is obviously an extremely interested trend.

But online shopping after all has similarities with going to supermarkets, that is, business owners must find ways to entice customers, force us to spend money on things we don't really need. In addition, there is a risk of being cheated because you cannot see the product with your own eyes until the product arrives.

How to avoid that? Here are some tips that could not be simpler, to help you avoid the injustice of losing money when buying online.

1. Remember to read customer reviews, but don't be too confident

Look at customer reviews as a reference index and don't decide anything based on it.

Retailers always collect data and information from customers then publish them on their sales pages - such as how many people bought, the number of products left, and customer reviews. buy.

The problem is that you will not be able to know if the figures are real or fake, or whether it is due to the crowd effect or not. So it is best to just treat it as a reference index and do not decide anything based on it.

2. "Limited" trap

Ask yourself if you really need the product being advertised.

Many retailers find a way to "pressure" customers by launching products that are only sold at a certain time, if not purchased, it is determined that they cannot be purchased in the future. It's a classic marketing ploy, getting customers into a state of anxiety, forced to take action before it's too late without thinking it through.

In order not to be trapped, ask yourself if you really need the product being advertised. Remember, everything you buy, no matter how cheap, becomes expensive if there is no use.

3. Double check price: Not necessarily was really "sale"

Sometimes the original price of the product was pushed up before the day of the discount.

One of the most common ways to attract customers is to offer "deals" that bring a sense of bargain to quality products.

But you also have to be careful to compare with many different suppliers, because sometimes the original price of the product has been pushed up before the discount date, so you have to buy with an amount no different from before the sale is how much .

4. Carefully trap "Free Ship"

The fact that most consumers do not like to pay ship.

It is a fact that most consumers do not like to have to pay for shipping. According to a survey in the US, 93% of participants said they tended to shop more if they knew the store was free of shipping, without noticing that the total amount paid was sometimes higher than normal.

Of course, getting "free ship" is an advantage, but if it's just that, buying things you don't need is free for nothing.

5. "Free return" traps - don't buy so much

For consumers, eliminating the concern of "not being able to return" makes them more aggressive in spending.

Online shopping has many advantages, but comes with no small inconvenience. We can't touch, we can't try, we can't know what the actual product will be until we get back to it.

Therefore, when the brand allows customers to freely return goods without any fee, it is a huge competitive advantage. As for consumers, eliminating the worry of "not being able to return goods" makes them more aggressive in spending, and then buy a lot of unnecessary things.

The problem is that despite the free return, very few people really want to take the time to do that.

6. Traps "products purchased together"

Sometimes, products purchased together with the price is not lower than the same products in the store outside.

Another classic marketing tactic for retailers is to offer bundled products. That is when buying an item, you will be adding another product comes with extremely preferential prices. And because you want that special product, you don't mind paying for the original item.

The question is whether the price is really preferential or not . still have to check. Sometimes, the product you buy comes with a price not lower than the same products in the outside store.

7. Less time online shopping again

We cannot focus on one thing without being distracted for too long.

Science proves that we can't focus on one thing without being distracted for too long - usually only 20 minutes. The more time you spend online, the less likely your focus is, and retailers can take advantage of this to make a profit.

They will offer hundreds of different deals and take you a lot of time to see them all. After a period of time, you may become tired and easily make the wrong decisions.

8. If shopping online, use a delivery service

Should take advantage of delivery services if available.

Many e-commerce sites have a choice of picking you up, but you shouldn't. Because the price of the product sometimes includes delivery service already, and you do not necessarily ignore that benefit.