This is the worst color in the world, which can make you uncomfortable

Although considered the worst color in the world, Pantone 448 C brown-green color plays an extremely important role.

Over the years, the Australian government has enacted many laws that force tobacco manufacturers to design the least attractive drug packaging to convince people to quit smoking. White packets of cigarettes, no logos and big health warnings and images of the harmful effects of tobacco were used. And the Australian government is also using Pantone 448 C color as part of the campaign.

This is Pantone 448 C, the worst color in the world.

In 2012, after three months of research GfK group Bluemoon discovered Pantone 448 C color is the least attractive color . And it will be used on cigarette packs.

Market research firm Victoria Parr shared that Pantone 448 C often makes people think of death, dirty things or tar. It does not evoke any positive nature in the human mind.

Pantone 448 C color is used on Australian cigarette packaging with images and words warning of harmful effects of cigarettes.

When the official Pantone 448 C color was announced to be the worst color, the Australian government compared it to the green color of olive leaves. Immediately the Australian Olive Tree Association opposed this comparison. Finally the Pantone 448 C color is described as a "dull dark brown".