10 things to make Rolex watch people love (Part 1)

Have you ever wondered why Rolex made such a strong value that even if you think of the clock, people remember the Rolex first?

Why do people love Rolex watches?

Rolex - completely different from any other watch brand on this planet. It may not be the most luxurious, eye-catching designer brand but Rolex has its own temperament to rival, watch lovers never covet. And this article will show you what Rolex has done with watches to bring himself to the top of the world.

1. Using materials is a steel that is both expensive and difficult to process with the reason . "this steel looks better"

For a long time, Rolex only used 904L steel - a stainless steel that no one used and rarely heard. Most of us know 316L stainless steel, an optimal type of steel in every way - cost, quality, easy processing.

On the left uses 316L steel, on the right is Rolex using 904L steel.

To craft with 904L steel is not simple, it requires separate machines and skills, and only Rolex can do it.

904L steel, apart from the inherent weakness, is difficult to process and manipulate, it has many advantages compared to conventional 316L which is able to hold the ball very well, if you use a long-time Rolex watch and look it The old one can be polished again, and the watch looks new. It was as if it had survived with time. To be able to master this kind of "stubborn" steel, Rolex had to replace its entire computer and mechanical system.

2. Rolex has dedicated labs for research

To achieve such success in many years, Rolex must have its own internal Research and Development department . The purpose of these laboratories is not only to research new watches but also to optimize the production line, how to make each Rolex watch come to the customer is a perfect product. .

These labs are always filled with screws, electron microscopes, meters, liquids and gases, and above all, a selection of highly qualified scientists.

3. All movement sets are manually assembled and checked manually

A deadly misunderstanding for most of us is to think that Rolex uses machines to assemble his watches. Rolex uses machines and robots to produce components that make up a watch but put them together, they still trust the hands of watchmakers . Not only that, manual assembly is also what Rolex's customers expect from a Swiss Made- branded watch, which is a label of a quality watch.

Many people think that Rolex is too conservative when it comes to using people in work that requires high precision like making watches. However, look at the quality of each Rolex watch to the user, all perfect. There is no complaint about quality, a maximum safety for those customers who dare to give up the price that is not cheap to own a Rolex-branded watch.

4. Rolex makes its own gold

While most other firms use gold from individual suppliers, Rolex has a specialized gold production division for its high-end watches. The material used is 24K gold and after the "processing" process , Rolex produces kilns of 18K gold, white gold and Everose Rolex special colors (their non-fade version of 18k rose gold).

5. Machines and people support each other in a rhythmic way

Rolex's working principle is always clearly defined. People do human work, machines work machinery. Machines will take care of making complex components, need high precision, and more artistic tasks than assembling components together will be human.

Not many watchmakers use machines in an efficient way in large numbers like Rolex, first because it is expensive, and not every company has a large production scale like Rolex. And the last thing attached to the 904L steel in section 1 is the need for high-tech machinery to master this special steel.

(continue)