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Read before summarizing stories, advertising between favorite programs . sometimes things that make you uncomfortable but bring many unexpectedly interesting experiences.

In life, it is not always easy to enjoy a good dinner, watch a good movie, or watch an interesting TV show.

Comments on the Internet reveal almost the whole episode of the Gone Girl movie, the ad that interrupts your favorite Voice program, or this cold weather that causes you to freeze whenever you go to the cinema. But few people know that the unpleasant things will help your experience more interesting.

1. The story summary does not cause distraction

Many of us probably don't like to enjoy a good movie that we heard before it ends. But two psychologists Jonathan Leavitt and Nicholas Christenfeld claim, these abstracts never ruin the story, sometimes they actually make the story more interesting.

Two experts conducted experiments with hundreds of students at the University of California, San Diego. Participants were asked to read different short stories: stories with unexpected ending, detective stories and thematic stories.

In each experiment when students read 3 stories, one story will be preserved, one will be added with an introduction written by psychologists that will reveal a little about the ending and one will be opened with a paragraph. summary. At the end of the experiment, students will evaluate their interest on a scale of 1 to 10.

Through the assessment, Leavitt and Christenfeld found that in all three experiments, participants were more interested in the story when they knew the conclusion. The average of the versions with the summary is almost higher than the original.

Although the reason has not been explained yet, the two researchers still make some speculations. First, they think that instead of losing the surprise, these abstracts will increase the story for the story.

Besides, the drama's story comes not only from the knots but also how the author leads and how the characters react in the story. Researchers say that sometimes knowing the end will be an opportunity for the audience to focus and deepen the plot.

2. The noisy space helps improve meals

When you have dinner at a restaurant, you primarily evaluate the dish through its taste, touch, smell and decoration. You often appreciate the taste and aroma of the dish, feeling better when the food is beautifully decorated.

Even if you don't eat with your ears, sounds are important. A noisy dining room or an unpleasant sound at a restaurant not only overwhelms the voice, but it also reduces people's perception of sweet, salty taste and affects the overall enjoyment of the meal.

However, chef Michael Kornick of Chicago shared: "When there is too little background noise, no music or even conversations at the next table will be a nuisance for diners."

Purdue University researchers say that moderate levels of background noise and music can make your meal better and also inspire better cooking for the chef.

The researchers conducted the experiment and found that guests actually ate at a restaurant with ambient noise of about 58 dB and music was 62-67 dB more interested in their meals. They also often stay longer, spend more money, tend to return to the restaurant, and recommend it to friends. This rate is much higher than that of diners who have to hear improper noise.

3. Advertising makes TV more interesting

Perhaps we should not be too prejudiced with advertising. According to Nelson psychologist and researcher Leif, sometimes a little interruption in the middle can actually increase the appeal of the program.

Nelson and his colleagues draw conclusions that everyone will adapt to the things they have been exposed to for a long time. This adaptation is both negative and positive - from ice cream to listening to favorite songs or winning the lottery.

In six studies, Nelson found that television also had the same effect. He experimented with a group of people watching the old sitcom - Taxi. Half of the volunteers watched the original version complete and the other half saw the new version with inserted ads.

When the movie ended, people rated their favorite level and compared it to the sitcoms they had seen. The group watching the movie with the commercials was more interesting, while the group watching the old version without advertising did not have much opinion.

Researchers say, "When people watch television, people often feel less and less interesting later. Whether or not the ads are annoying you, the interruption also changes your feelings. about the program and "re-establishing" your excitement at a higher level ".

4. Cold weather helps you feel warm when watching emotional movies

When winter comes and the outdoor weather begins to be harsh, people want to be warmed up. People always want to curl up in a thick blanket to work or sleep. According to the researchers, this weather is indeed suitable for enjoying romantic love movies.

A large study has shown, physical and emotional feelings will affect our decision making , even if the decision is not relevant at all.

For example, when store aisles become crowded or there are too many people, customers tend to choose to buy more products.

The same thing happens when we feel cold. According to customer behavioral researchers in Hong Kong and Colorado, we want to find warmth and this affects our preferences when choosing movies.

In 4 experiments, people who feel cold will love emotional movies and want to watch them more.

Researchers then analyzed online movie rental services and compared viewers' choices to those at that time. As a result, the more cold the sky is, the more people choose to hire romantic movies.

When temperatures drop, people not only tend to warm physically but also to the soul . So they often 'warm up with love' and look for romantic love movies.

Reference: Mentafloss, Livescience