Interesting things about white Valentine's Day in Japan

In Japan, the 14/3 white valentine day is just as important as Valentine's Day 14/2, as this is the day the "bearded eyebrow" will prepare gifts for the "girl" who gave chocolate to them. February 14.

Valentine's Day or Valentine's Day originated in the West and was introduced to Japan in the 1930s. In February and March, Valentine's Day and February 14th White Valentine are highly regarded in Japan. In Japan, most of the people who did not hold the 8/3 International Women's Day so March 14 were considered the "return ceremony" of sons to the daughters they loved.

In the land of cherry blossoms, February 14 is the day the girls give their men sweet chocolate tablets. More specifically, those chocolates were made by the girls themselves. Not only is the husband or boyfriend limited, the gifted person can also be male, superior, father or brother . to show gratitude or appreciation.It is considered as a special day for Japanese men.

Therefore, Chocolate in this day has 2 kinds : Giri-choco (義理 チ ョ コ) and Honmei-choko (本命 チ ョ コ) . Giri-choco is a 'polite chocolate' , while Honmei-choko, often with a heart shape, is meant to be a gift to a loved one. The reason women give Giri-choco is that they don't want single men around them to feel "sorry ".

Previously, March 14 was also called marshmallows day.

In response to women's hearts, the March 14 White Valentine's Day was born. However, the story of this day is not a romantic love story but it is from a business story.

The first white Valentine's Day was held in 1978. It was initiated by the National Confectionery Industry Association as a "response date" for Valentine's Day, that men should return the woman who gave them chocolate. or another gift on February 14. In 1977, Fukuoka City confectionery company Ishimura Manseido marketed marshmallows to men on March 14, calling it Marshmallow Day . Gradually, this day was spread, not only in Japan but also popular in neighboring countries such as South Korea Taiwan .

The phrase White Day and later White Valentine probably originates from the characteristic white of the cloudy marshmallow. However, today, men can donate white chocolate or other cakes and candies depending on their intentions. The word 'White' is more than just white, it also symbolizes pure love.

Unlike other countries in the world, Japan likes to give chocolates on this occasion rather than expensive gifts or cards.

Japan likes to give chocolate on the occasion of white valentine.

Due to the name White Day, special white dishes are popular, such as white roses, white chocolate, cakes, marshmallow . and every gift has its own meaning.

If you get a box of cookies, that means, he wants to send you the saying 'I love you' , and if it's a candy box, 'I like you' . If it is white chocolate, it has a softer meaning 'I want to be your friend' .

The special feature of the gifts that the male standard is "returning" to the other half is that it must be 3 times more valuable than the gift they received. If the value is only equal to or lower than that, it means the feelings of the unrequited girls.

Japanese people are very focused on choosing gifts, because it is not merely a physical item, it also carries an 'implicit message' to the recipient. Therefore, do not give gifts in a loudspeaker or an extravagant gift that does not contain the 'mind' of the giver. And it is important to understand the meaning of the gift you intend to give, to avoid misunderstandings.