Is more expensive wine really better?

Being a wife of alcoholic enthusiasts sometimes can't stand her husband's pleasure. Therefore, many cases of wives performing "magic tricks" secretly poured some cheap wine into another bottle of wine. She then gave her husband a drink, hiding the real label of the wine in the bottle, and declared it a special wine they had to taste. This mixed work is so well received that the wife herself cannot confess her evil monster joke.

It is a "blind" type of experiment (in which wine takers do not know what kind of alcohol they are drinking, expensive or cheap) taking place in many parts of the world, in order to solve an assumption that expensive wine is Really better than cheap wine. In a legendary test, a young California wine has entered this wine-tasting contest with the famous wines of Bordeaux and France producers. In the end, the unnamed California wine won, being rated as the best. Clearly, when it comes to wine, the taste of the wine tester has been hoaxed!

Some studies even show that people who like alcohol prefer cheaper alcohol than expensive wine, while wine connoisseurs can tell the difference between cheap wine and expensive wine - but also a few people. What are the conclusions drawn here?When we don't know the price of alcohol, most of us will feel and enjoy cheap wine as well as the more expensive wine.

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Before setting a budget to buy alcohol, consider these things: The taste of alcohol really doesn't depend on the price of alcohol. That taste is a combination of alcoholic drinks and the environment, the situation in which you taste it. The temperature of alcohol also contributes to flavor. When you drink alcohol, the price of alcohol is not a problem, the way you feel, enjoying alcohol will affect the taste of alcohol. If you believe it's an expensive wine, you might feel it's a good wine, unless of course it's too bad.

In one study, 20 participants tasted five types of Cabernet Sauvignon, sorted by price (from $ 5 to $ 90), and a fMRI device was used to measure the brain activity of participants. . In fact, however, only three wines are used in this experiment. A $ 5 wine, has been secretly used as a $ 45 wine.

Participants who researched more "expensive" wine tasted better. A $ 90 bottle of wine is rated better than a $ 10 bottle, even when it's just the same two wines. And here's the problem: because people who try alcohol believe they enjoy more expensive wine, and they actually feel that it tastes better. The prefrontal cortex relaxes when the most expensive alcohol is tested, amplifying their pleasure when drinking alcohol.

It seems that the pleasure of enjoying alcohol is more delicious than the wine itself . The taste of alcohol is simply inseparable from our perceptions of price and quality, as well as environmental factors, such as company brand or drinking landscape. All of these factors contribute to how we feel about alcohol in the moment we drink.