It is easier to make profit if specific price is offered
In the negotiation, if the seller proposes the price with a specific number, it will make the buyer more acceptable.
The study was conducted by Professor Malia Mason and Daniel Ames at Columbia Business School. In the experiment, the researchers set up 1,254 fake negotiations, simulating everyday situations, such as buying and selling jewelry or car sales deals.
Artwork: Happyselling.org
Some participants are required to propose a starting price of $ 5,000, while others start with a specific price of $ 5,015.
As a result, people offering a specific price of $ 5,015 receive much attention, and are more easily accepted from buyers than those who offer a $ 5,000 rounding price.
According to the researchers, when the seller proposes a specific price, the buyer will have illusions that the seller has carefully calculated before making a decision price, so there will not be many opportunities to adjust the price anymore .
However, this negotiation tactic has not yet been widely used. In a survey on Zillow (a real estate market site), researchers found that most people round up the price, only 2% of people give specific prices for their homes. they.
"You should use a specific number when negotiating, to imply that you have carefully calculated and made buyers more acceptable , " Mason advised.
- Intel shocked with profit jump 44%
- 4 sacred secrets to make your life easier than ever
- Anti-piracy by cheap software
- Profit in Q4 Google caused disappointment
- Claiming to inherit Mars from an ancestor, three men sued NASA for discovery without permission
- Sony lowered the PlayStation 2 price
- Apple sells iPhones twice as much as its real value
- How is the price of iPhone X in countries selling the world's most expensive iPhone?
- Treat lemons to sprinkle flowers
- Intel reduced price of quad core chips by 50%
- Handshake is easy to get a job
- Amazon revealed the price of Windows Vista