The belly is bigger and more attractive in Ethiopia

Men who participated in the contest will have to drink a mixture of blood and cow's milk daily, while abstaining from sex for 6 months.

Bodi is a tribe living in a remote valley in Ethiopia. Each year, the tribe will hold a festival called Kael as a New Year celebration. Accordingly, each family appoints an unmarried man to participate in the "raising belly" challenge lasting 6 months. During this time, they will have to fatten with cow blood, fresh milk and abstain from "that" completely .The man who owns the largest waist will receive the title of the sexiest, attractive every woman in the tribe.

French photographer Eric Lafforgue reached Bodi tribe to record this new experience. He said: "Cows are sacred animals to the people so they will not be killed. The cow is only slightly incised in the vein to get blood, then sealed with clay."

Young people attending the festival will stay in their own huts.Women in the tribe take on the task of taking care of boys by bringing wine, milk and cow blood in pots or bamboo pipes every day.They have to drink quickly before the milk and milk mixture cools.Some people even vomit and cannot drink this "special" water.

Bodi tribal women are attracted by fat belly men. Therefore, although there is no award for the "biggest 2nd round man" , the festival still attracts many participants in the hope of capturing the attention of the women.

On holidays, the man will cover his body with clay and ash before coming out of their hut.

Becoming a man with a big belly is a dream for every child in the tribe.Today, the Kael festival still celebrates its annual event every June.

However, the traditional life of the tribe is under threat as the Ethiopian government plans to relocate 300,000 people from all parts of the country to the valley where Bodi people live.