The fashion shop's tricks make you

Using this small trick, fashion stores have made many customers "trap", spending money without hand when leaving with a few bags of goods.

To attract customers to buy their products, many clothing stores, fashion must be headache when thinking of "tricks" to attract customers.

In addition to the terrible sale programs, fashion stores also use this trick to make guests 1 when they have stepped in, they must "trap - launch money" without pity.

1. Sound, light - hidden power to draw "prey"

Can you admit it, that is almost all shopping store entrance, fashion are decorated with bright light, lively sound. This is said to be the first step to attract customers.

Fashion shop entrance, fashion is decorated with bright light, lively sound.

And then when you step through the door, you'll notice that the light in the store will be softer, the sound will be quieter, more melodious.

The reason for the music and sound " store " is because there is so much noise and strong light in the middle of the space, entering another space with little noise, and soft light will make the buyer feel comfortable, want to stay longer.

The light in the store will be softer, the sound is also quieter, more melodious.

The softer the music is, the more space makes the customers warm and familiar.

This is also said to be one of the psychological measures to help promote buying behavior of customers - take them to the casual space to rest assured purchase.

2. Apply the miraculous mirror "ducking swan"

You know, the mirrors in fashion stores not only have the effect of decorating, helping visitors to admire the goods but also extremely miraculous - the stout looking customers are slim, radiant, beautiful curves and beautiful. .

This mirror is so miraculous because they are mostly curved designs.

The reason this mirror is so wonderful is because they are mostly curved designs, with high sharpness, making viewers feel thinner and more glittery.

If a completely flat mirror reflects the size and shape of the "real" reality, the mirror, which is slightly curved at the axis - running from the top down will make the viewer look slimmer.

Mirrors through light curving on the shaft - running even from the top will make the person look more slender.

Believe it when there is a shop that uses this miraculous mirror to help guests feel like they are slim to 4kg!

In addition, the combination of warm yellow light and a bit of pink in the mirror will make shoppers find themselves sparkling, especially when wearing underwear or hugging skirts .

3. Hit the psychological lack of confidence of customers

Contrary to the mirror "duck swan" , there are shops that also incorporate tricks to "reverse" mentality - hitting the psychology of customers' lack of confidence.

Specifically, clothing stores will place a few "genuine" mirrors along the path of choosing clothes. This makes customers every time they come across will look at themselves in the mirror more.

Clothing stores will place a few "genuine" mirrors along the path of choosing clothes.

And then, when someone sees himself in the mirror and feels himself being too clumsy, sloppy, looking a few times - they will realize that he needs to buy something to change his appearance right now.

So, "prey" collapses the store trap. Along with the ingenuity of inviting employees, it is difficult for customers to refuse to "buy money" to buy things to indulge themselves.