How does color affect customer behavior?

Colors have an important influence on customer attitudes and emotions. When the eyes see a color, it communicates with the hypothalamus, then sends a sequence of signals to the pituitary, into the endocrine system and then to the thyroid gland.

Thyroid signals secrete hormones that affect people's mood, emotions and behavior. 85% of consumers are significantly affected by the color of the product. Hot tones have a greater appeal for those who are easy to make decisions on when to buy, and cold tones have a greater appeal to those who regularly consider purchasing decisions to choose dark products. pros.

Combining different colors will also give customers certain feelings of products such as blue, white, and green that will create a sense of trust; Black, green, blue will create a sense of security, . and there are many other interesting things waiting for you in the following infographic!

The color you choose, the way you display them and the way you color them can make a big impact on customers.

93% of consumers say that product image is the most important factor.

The combination of colors will give customers certain feelings.

The combination of hot tones is a big attraction for customers who are easy to make decisions when making a purchase.

Blue is the most favorite color for Americans.