Play famous brands used to

When shopping, you will encounter numerous "traps" that lead to a run-off of money afterwards.

Last time, we used to flip the business art to help supermarkets "pick up" customers easily.

The market is a battlefield, so of course not only supermarkets but well-known companies, businesses, and brands in the world also have appropriate tactics to attract customers. What are the methods, let's find out.

1. Offer a "decoy" product to "sentence" customers to buy other things

This technique is also called a decoy option - decoy option . Basically, you can understand this is how businesses promote business sales. If it is difficult to sell products that are expensive, offer a third option so that the initial choices become "less expensive".

To sell a $ 30 bottle of wine, brands put another option more expensive, making the remaining price more affordable, encouraging customers to spend money.

This is probably one of the classic "tricks" that businesses of all sectors around the world apply. Can take for example fastfood stores like McDonald, KFC, BigMac . all have "bait options" in their menu.

The cake in the middle is the bait choice.If there were only small and big cakes, the price difference would be quite large.But with the appearance of the third cake, consumers only have to pay an extra 0.5 pounds to eat the big cake.

2. The game runs out, or the amount is limited

"Hot goods, limited quantities" - you've probably heard this saying in TV commercials. And this is also one of the tricks applied by brands to stimulate purchase demand, based on the psychological desire of rare goods.

People tend to target goods in limited quantities.

Specifically, children tend to target goods in limited quantities. This was demonstrated in an experiment in 1975 over 200 people.

Candidates are shown 2 biscuits (of the same type): the first box has 10, the other box has only 2. And surprisingly, everyone judged that the cake in the box was less valuable.

Usually when choosing to buy, you will see the status of the goods is good.

Brands that allow online purchases today use this tactic. Usually when choosing to buy, you will see the status of the goods is good. But to help customers . be more assertive, firms will add a "low stock" line - that is, very few.

There are also opinions that firms deliberately add that line to deal with too much inventory.

3. Buy like, share, hire customers

Basically, people tend to follow what the crowd is doing. This phenomenon is called "herd psychology". According to psychologist Robert Cialdini, comedy shows on TV are added with laughter in that reason.

People tend to follow what the crowd is doing.

Brands have taken advantage of this psychology in the media. The phrase "buy like Facebook" - are you familiar with it? The goal is just for customers to see the brand has a lot of followers. And in the present day, many followers are synonymous with prestige.

In addition, there are a number of newly opened stores that hire a large number of visitors to the store to attract more "genuine" customers later.

4. List high prices and sell "terrible"

According to psychologists, we have easily been "put in" by businesses because of a phenomenon called " Anchoring effect".

Specifically, we humans often make decisions based on the initial information we receive . For example, the case of buying a car.

The price on the car's label is $ 25,000 but the seller gives you a preferential price of $ 20,000. Your belief in the value of the car "anchored" at $ 25,000, and most likely you will "make money" for that car.

We humans often make decisions based on the initial information we receive.

This is also a tactic applied by many brands in the world, especially in the field of fashion. According to market surveys, you will probably be willing to pay several million dong for an Adidas shoe if it is sold half.

And you understand why I have to suffer . inflammation of the bag every time the season comes back?

5. Customer gratitude

Simply because people like to listen to stories. According to psychologists Christopher Chabris and Daniel Simons, we always value realistic stories higher than dry data, because human experience can stimulate the brain.

All brands and stores actively encourage customers to leave reviews in the most detailed way.

Therefore, all brands and stores actively encourage customers to leave the evaluation in the most detailed way.

Each website also has an area for review of customers. In surveys, a store that received a lot of good reviews often saw an increase in revenue.