The true meaning lies behind famous logos

Familiar logos are more meaningful than you think.

Big brands in the world can spend a lot of money just to create a logo, a unique logo for themselves. Logo is not only a symbol of the company but also the most condensed things that customers want to remember. Every day, we come across these logos and have logos that are so familiar that "look- alike " such as Pepsi, Apple, Coca-cola . Have you ever wondered, these logos carry What meaning? Let's find out the meaning of some logos through this article.

1. McDonald's

McDonald's is a big brand in the world and surely the logo that represents them must be scrutinized, which can impress customers. Most people after looking at this symbol realize that it is the letter 'M' representing the first letter of the company name. But towards McDonald's, they want to give their customers another message. Previously, in the 1960s, in an effort to rebuild their image, the company mentioned the new, more beautiful and more attractive logo change. And they invited Louis Cheskin - a psychologist and a design consultant to help them solve this problem. And almost immediately Louis convinced them to keep the original logo. Because according to him the letter 'M' with the circle above makes people think of the woman's breasts and makes them feel hungry. This may seem unbelievable to many people, but surely after knowing this, you will see that 'M' in a completely different way.

2. Adidas

Adidas is a well-known manufacturer of sports apparel and accessories, but their most prominent product is the shoes. The name 'Adidas' is a combination of the first letter and the last letter of the company founder - Adofl Dassler. Right from the first years of the company, they have focused on marketing issues and turn Adidas letters and 3 stripes have almost become their characteristic symbols. Even today, although the logo has changed many times, every time customers see 3 stripes, they immediately think of Adidas. That was a great success for Adidas. The three original stripes of Adidas create triangles that look like a mountain, symbolizing the challenges and goals that all athletes face and overcome.

3. Mitsubishi

Mitsubishi's predecessor is a shipping company founded by Yataro Iwasaki in 1870. Mitsubishi's name has two parts: 'mitsu' means 'ba' and hishi (then becomes 'bishi' at middle) means 'tuber' , a cross-shaped tuber, and then becomes the famous symbol of Mitsubishi. It is also understood as three diamonds attached together, expressing reliability, integrity, success and red - the color of the logo indicates confidence and attracts more customers.

4. Google

The logo of Google is designed quite simply with separate colors, there are no flashy icons but has a deep connection with the image of the company. In the process of creating the Google logo, designers want to express the excitement and creativity without being constrained by too cumbersome and confusing symbols. At first they only deviated some letters but the idea was canceled but instead they focused on their own colors. Their current logo is red, green and blue, all in the basic colors, but the 'o' is in the secondary yellow color. This carries the message that: Google is not a company that likes to 'play by the rules'.

5. Animal Planet

The logo of the popular Animal Planet channel was quite simple: only included an elephant and a miniature Earth. After being re-aired in 2008, manufacturers have thought of replacing this elephant-Earth symbol, instead of a more attractive logo, attracting more followers. They want to design a suitable logo, expressing the wildness, nature that the program will bring to viewers in the future. And a new Animal Planet logo was born. The jumbled letters represent instincts, wildness and greenness, bringing to life the image of a primitive forest, representing the characteristics of Animal Planet.

6. Radio NBC

Everyone knows that NBC's logo represents a peacock, but the secret behind it is not everyone knows. In designing the logo, NBC is owned by Radio Corporation of America (RCA). At that time, the color TV was just beginning to appear and RCA was eager to promote this new product line to the public. And with creating a color logo, it can help viewers feel the liveliness, a new experience that black and white TV can't bring. So, a logo based on the color of the peacock was born, which shows the new colors that the programmakers want to bring. Many people believe that this is a marketing tactic of RCA that many people want to buy more color TVs.

7. Amazon.com

At first glance, Amazon's logo is quite simple. It only includes the company name and an arrow below the letters. But the arrow itself has more meaning than something to decorate. It shows the smiles of customers after experiencing interesting things at Amazon. Besides, the arrow starts with the word 'a' and ends in the word 'z' . This represents a variety of products from Amazon. Thereby, you can find everything from 'a' to 'z' , from the smallest items.

8. Pepsi

Pepsi's logo is just a simple circle, the upper half is red, the bottom half is blue and a wavy white line runs through the center. These colors represent the flag of the United States, but its meaning is completely different. Pepsi has spent a lot of money to design the current logo, but quite similar to the previous models, but adjusting a bit also brings a lot of special meaning. When making a presentation about this new logo, the design team used up to 27 pages of documentation explaining its meaning. Accordingly, it represents Earth's magnetic field, feng shui, relativity . and many more.

9. LG

This famous Korean electronics company also has a unique logo that is not inferior. We can easily recognize the LG brand name which is stylically integrated in this logo, but others find something quite interesting. The face of the famous character Pacman hides in it. In the 1980s, Pacman was a popular video game in Japan as well as in Western countries. And can say, the impact of this video game is so big that there was even a 'pacman culture' at that time.

10. Fedex

Fedex's logo only includes the company name which is the dark purple 'Fed' and the bold orange 'Ex' . But it is this simple symbol that has won dozens of awards for me. Most people don't recognize the space between the 'E' and the random 'X' creates an arrow. This arrow helps the company express the high speed and professionalism they want to give back to customers and that is exactly what the courier companies want to aim for.

11. Lego

Danish brand has become a toy symbol of the world. But LEGO itself is actually a variation of the word "leg godt" - meaning "play fun" in Danish.

12. Fanta

Max Keith - director of the Coca-Cola branch in Germany since World War II was the one who decided to create a new product for this market - the "orange juice" Fanta.

This name is derived from the German word "fantasie" , implying that Keith and his colleagues used their imagination to create a new product.

13. Nintendo

Nin-ten-do in Japanese means "Deputy dressed for heaven and earth" , or "Heavenly heaven for" (Nin: trust, deputy; Ten: heaven - heaven; by: heaven).

14. Cadillac

Cadillac's founder is Henry M. Leeland. He named the company based on the name of the ancestor - a French explorer named Antoine Laumet de La Mothe, Sieur de Cadillac.

15. Durex

This name is taken from the acronym of three words: "Durable, Reliable, Excellence ". (Sustainable, reliable, excellent).

16. Levi's

Some brands create logos with the intention of conveying messages, that their products will help customers' lives better.

So what does it have to do with Levi's? In fact, in his logo, Levi metaphorically a . buttock - which is greatly enhanced when wearing jeans.

17. Samsung

Sam in Korean means "number 3" or "tam" , while "Sung" is "star". Samsung can understand with the meaning of "Three Stars".

And the 3 stars of Samsung represent 3 values: The excellence, variety and powerful that the company pursues.

18. SEGA

The famous Japanese game company stands for "Service Games of Japan" (Japanese game service). Previously, the company provided military game machines for military bases.

19. Audi

4 circles of Audi symbolize the four companies that founded the brand in 1932: DKW, Horch, Wanderer, and Audi.