Logo meaning of world famous car companies

Behind the logos are symbols that last decades of world-famous automakers like Toyota, Mitsubishi, Rolls Royce . is a long history along with interesting facts.

The story behind the logo of famous car companies

1. Toyota

The Toyoda family started in Aiichi region with the sake of making sake, more than 300 km southeast of Tokyo. In 1936, the Sakichi Toyoda family decided to change jobs, from the profession of wine making to establishing a car manufacturing company. The name change from Toyoda to Toyota comes from three reasons:

1. The word " Toyoda" is not as pronounced as "Toyota" and is more suitable for marketing purposes. In Japanese "Toyo" means "much" and "ta" means "rice": many rice means rich, full.
2. In Japanese, the word Toyota has only 8 strokes compared to Toyoda's 10 strokes, but according to the traditional Japanese concept, the number 8 is more lucky than the number 10 they consider tasteless, there is no room for promotion.
3. Refreshing, separated from the name Toyoda too familiar with sake cooking.

Toyota's logo is very familiar to Vietnamese users. Today's logo used by Toyota has been established since 1990. It consists of 3 elliptical shapes that are interlocked and arranged in 3 different directions, symbolizing 3 hearts and meaning: showing interest to customers. , symbolizing product quality and scientific and technological development efforts.

2. Rolls Royce

This is a famous logo adorning one of the most luxurious car brands. Designed by Charles Robinson Sykes, the Spirit of Ecstasy has been used to decorate Rolls-Royce cars throughout 1911.

The Rolls Royce logo is a double R , which is the initials of the two founders of this car in 1904: Charles Rolls and Henry Royce.

At first, this double R was red, then changed to green blue when Charles Rolls died. Along with this logo, the famous statue mounted on the grille (just above the logo) is also a unique feature of Rolls Royce.

3. Mecerdes-Benz

The Mecerdes brand was founded from the merger of Daimler and Benz in 1926. The Mercerders 3-star icon - Benz was very famous and familiar to many people.

In the late nineteenth century, Gottlieb Daimler, co-founder of Mercedes-Benz, sent his beloved wife a postcard with a star-shaped image around the house where the two people had recorded the words ' one someday, this star will shine his career '. And in 1909, everything came to what he hoped for when his two sons, Daimler Motoren and Daimler Gesellschaft, designed the logo bearing a 3-pointed star image for his father's company.

This logo represents the burning ambition and dream of bringing products to dominate everywhere : the ground, the sea and the sky.

Many people also believe that the three elements of soil, air and water represent the three branches of the star. These three elements are used to create the Mecerdes-Benz logo and it has not changed until today.

4. Lamborghini

Lamborghini is the surname of the founder of the "golden cow " brand - Ferrucio Lamborghini . During World War II, he was an engineer for the Italian Air Force, specializing in engines. The war ended, the demand for Italian plows increased. Grasping the opportunity, Lamborghini bought the army's excess machinery and improved it into plows and tractors. As a result, Lamborghini's business grows. He quickly became a wealthy young entrepreneur.

With passion for sports cars fiercely, Lamborghini always wanted to create the best cars. When it was economically viable, in 1963 Lamborghini decided to build a car factory called Automobili Lamborghini SpA in a small village in Sant'Agata.

This car was founded by Ferruccio Lamborghini in 1963. Lamborghini's logo is a bull. Many people believe that this logo symbolizes strength and speed. But in fact, it represents the birth date of the founder. Simply because Ferruccio Lamborghini belongs to the Taurus.

5. BMW

Although many times have changed the logo, but in the nearly 100-year history of the German automaker BMW has kept its logo bearing the shape of a rotating propeller on a green background . This shows the pride of the white blue of the Bavarian flag of his hometown.

In addition, during World War I, BMW was the main supplier of aircraft engines to the German government, so the symbol was said to symbolize the spinning propeller of the Bavarian Luftwaffe at that time. There are two characteristic colors.

6. Ford

To honor the name of the automaker and show their pride, in all of the Ford logo designs, it is consistently consistent in the name of the company.

The new logo consists of two concentric ellipses with a ratio of long axis to wide, 2.55, suitable for the size of the Ford word with the ratio of 2.4. The entire embossed logo symbolizes strength and prosperity. The outer oval is also polished with metallic silver, symbolizing the superior technology of Ford-branded products. And of course we can not ignore the green color throughout the 100 years of existence and development, which is the color that represents the friendliness, longevity and care of consumers of Ford Motor Company.

7. Ferrari

Ferrari SpA is an Italian sports car company founded by Enzo Ferrari in 1929. Originally known as Scuderia Ferrari , the company specializes in sponsors racing and racing cars before being put into use. . In 1947, the company was officially named Ferrari SpA . In its history, Ferrari is known for its racing car, especially the company has been very successful in the 'Formula 1' race .

The golden background of the Ferrari logo is the typical color of Modene city . As for the war horse, which is a booty, a friend of Enzo Ferrari (the boss of Ferrari) is a fighter pilot who shot down a German plane to give him. And Enzo took the horse as a symbol of his car.

Ferrari has a logo that is symbolic of the code on a bright yellow background with two letters SF (Scuderia Ferrari) below. Scuderia Ferrari is the name of its famous racing team. In addition, the outline of the logo is also 3 colors in the Italian flag.

8. Cadillac

Cadillac's logo is the badge of military commander and famous French explorer, Mr. Antoine de la Mothe Cadillac. This symbol consists of a small crown on the top and a Cadilac badge in the center, surrounded by a stylized laurel with tulip wreaths.

9. Renault

In 1898, on the occasion of his 21st birthday, Louis Renault chose that special occasion to sell the car with a very classic name, manufactured by himself, Renault Type A. In 1899, Louis and his two brothers Marcel and Ferand opened the 'Renault Frères - Renault Brothers' company , at No. 10, Cours Avenue, Billancourt. As the meaning of the word 'Frères', Renault designed its first logo with two interlocking 'R ' characters, according to the sophisticated art style in the early 20th century.

Originally, the French automaker's logo was the stylization of the Renault brothers: Louis, Ferdinand and Marcel. Next, the tank model was replaced in the following years to symbolize the era of making light tanks for allies. Finally, the word Renault and the solid and shining diamond- shaped symbol are maintained to this day.

10. Porsche

Posche's logo is one of the most famous symbols of all time, the image of a horse on a Ferrari, appearing for the first time on the body of iron bird wings controlled by a legendary pilot during the first world. War, Duke Francesco Baracca.

Located at the center of the Porsche logo is the icon of Stuttgart city . According to linguists, Stuttgart is a shortened form of Stutengarten's original word, translated into English as 'stud farm'.

The symbol and the name Stutengarten speaks somewhat of Stuttgart's tradition, where rich horse farms are located along the banks of the Neckar. There is a theory that the image of the horse, the Italian Air Force hero, Francesco Baracca, painted his plane's side somewhat inspired by these horse farms when he flew over Stuttgart.