The system helps Israeli farmers water with smartphones

Israeli businesses develop smart irrigation technology for farmers with government support.

Many farms in Israel are using SupPlant , an online application platform that can collect real-time data from sensor systems in the field and provide ongoing feedback to farmers.

SupPlant engineers install sensor systems at the farm.

SupPlant uses sensors that monitor land and weather as well as sensors to monitor leaf temperature, size of fruit and other parameters to help farmers identify changes in growth process crops, signs of water shortages, and allow them to order water for crops according to their needs.

Sharing with PV, Mr. Ori Ben Ner, co-founder of SupPlant, Irrigation technology provider based on Crop Growth (Based-Based Irrigation) Israel, said to gain a foothold in the market, the company must Experiencing a lot of difficulties.

"The biggest challenge is that we offer new technology for consumers who are used to the old way for many years. The sale of new products is always difficult , " Ner said.

However, he affirmed that after experiencing the new technology, Suplant's customers saw the effect. They can control the farming area with a smartphone.

Mr. Ori Ben Ner talked about the environment to develop technology.

SupPlant's irrigation system is completely different from human irrigation, because it can help farmers control the amount of water based on the needs of each plant through the Connected Network (IoT), cloud computing. (cloud computing), data analysis and predictive capacity.

From the perspective of being a startup, assessing the factors that help businesses succeed, Mr. Ner said that the environment is a key factor to help innovators develop, especially in agricultural technology.

"We have a very favorable environment to develop, whether directly supported by the government or not. Of course we get government support, they have the tools to help companies distribute technology is still happening, " Mr. Ner said.

One of Israel's key measures is to promote technology to help save water.(Illustration).

Agreeing with this idea, Mr. Naty Barak, who is in charge of Sustainable Development of Netafim, the company that provides smart irrigation solutions, including drip irrigation equipment, thinks that comes from the reality of Israel. Without enough water for agricultural consumption and development, the government was well aware of this problem and implemented measures to overcome it. One of Israel's key measures is to promote technology to help save water.

With Netafim, besides the main factor of technology development, the company received great support from the government in machinery investment, product research and design.

"The Israeli government also exemptes farmers from using water-saving devices , " he stressed.