Why do women like makeup

The two-year study of experts from the world-famous Kanebo cosmetics group found the answer to why women are so passionate about "beauty enhancement".

Makeup makes sense for women.

Kanebo Group researchers have conducted a project called "cosmetics, beauty and brain science" to study the sister's assessment of their expressions in two forms: with makeup and no pages. point.

The researchers used brain scans, monitored brain activity of the brain's system of cells, and discovered that when looking at their untouched face through a mirror, a woman will instantly visualize how surprised the surrounding people are when she sees her face after makeup and the body's "rewarding mechanism" immediately releases dopamine that makes it easy to feel bear and relish.

Keebo Saruwatari, Kanebo's researcher, explains in an easy-to-understand way that when women look in the mirror, they will envision themselves becoming more beautiful after makeup.

That is the sum of hope, encouragement and longing. Make-up contributes to building relationships with others and feelings of satisfaction in women.