Amazon sells ... food
The giant Amazon.com has added food to its sales portfolio, a cautious step into one of the "most painful" areas of the farting .com period.
Source: Reuters At first, the service was limited to foods that did not require freshness such as cereal flour, pasta or canned food. However, unlike previous online food-selling sites, Amazon can deliver goods to any customer, anywhere in the world, without restriction in a small area.
Recently, Amazon witnessed a slow growth rate due to fierce competition. They have invested heavily in new content and technology to attract potential customers and reinforce the loyalty of old customers.
Like many of the product categories that Amazon has added over the years, food has been quietly introduced on its website since May 25, through a test site.
" We want to give our customers a comprehensive shopping address, where they can find whatever they need, but food is always something that customers care about. Like any other store. We are always looking for ways to diversify our business, "the company spokesman said.
During the Internet boom in the late 1990s, investors poured money into a series of online food stores like Webvan. This project has been advertised as an "ambitious plan" worth up to $ 1 billion but quickly went bankrupt as soon as the fever broke in 2001.
The pages of online food that survived through that period also worked quite moderately. Some traditional food systems, such as Safeway, allow customers to order online, but limit the availability of items and locations.
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