Appointment online: to the West also

It's not easy to find love online. You may even be the victim of a sophisticated scam, the culprit, none other, is the world's leading " matchmaking " Internet service today.

From disappointment to anger, many victims filed a court case, suing these two services straight. Match.com was accused of coaxing members to extend the service registration period by giving . its employees make scary messages, " ghost addresses " and send them to customers. Even in many cases, Match's staff . pretended to date members as a marketing tactic.

" This is really a crude scam of Match.com, " the attorney representing the party claimed. The Match.com side did not make any comments about the lawsuit, but insisted on hiring people to make appointments or send emails to flirt with customers. Currently, Match.com has about 15 million members worldwide and about 250 employees.

At the same time, Yahoo giants are also accused of posting fake profiles on their websites to create the feeling that many singles are using their services to date and find friends. Yahoo has not yet commented on the lawsuit.

Both lawsuits came at a time when the " online matchmaking " industry was showing signs of slowing, though still a huge money-making machine. In the US alone, in the first half of 2005, people spent US $ 245.2 million on online dating and friend services, an increase of 7.6% compared to 2004. Of course, compared to a few years ago This growth rate has been greatly reduced. Competition among service providers is also fierce: some sites have offered new features such as " surveying the level of integration " to matchmakers who share common characteristics and views about life. .

The lawsuit against Match.com was filed in Los Angeles court earlier this month by Matthew Evans, a 30-year-old intellectual who used its services. Evans said he was dating Match.com with someone who turned out to be a "dating expert" under Match.com. Obviously this relationship does not lead anywhere. According to Evans, the reason Match had to set up an appointment for him was because the company wanted him to continue to pay for the service, as well as unfairly advertising to others about the " attractive girl " he had just been. familiar through Match.com.

Evans only knew he was lost when the other girl had a conscience, confessing to him that she was paid by Match.com to come to the appointment.

Holding Exam