BMW 'cheated' Google?

Web search firm Google has put Germany's BMW car maker on the "black list" because it violated Google's guidelines.

BMW car company intends to "bypass" Google when using intervention procedures to name "BMW" always appear in the top row on Google search pages.( Autoweblog)

The results of the investigation conducted by Google show that BMW's German website has affected search results to ensure that they will appear at the top of the results page, when users search for words. 'used car' key ('used car').

Google has now downgraded BMW's site rankings to zero, and ensures that the car company will no longer appear above the top.

BMW admits that they have used specially created websites ( called ' doorway pages ' ) to increase search rankings, but deny suggestions that they have tried to deceive users. .

BMW's behavior was discovered and published on a personal website (blog) by software engineer Mett Cutts, a Google employee.

BMW's German website, mostly using javascript code that Google could not search for, used text sites that dotted keywords to attract the attention of the indexing system of Google.

However, once the user clicks on the link displayed in the Windows results window, they will be transferred to an official BMW website in German, which has much fewer keywords.

Markus Sagemann, a BMW spokesman, acknowledged that the company has used special websites, created to easily search certain phrases and move users to a final website. But he claimed that BMW's intention was praiseworthy.

He said: ' In the last website, we did not provide content different from the search results. However, if Google says that all ' doorway pages ' are illegal, we will review this .'

On Google's website, the company has a list of ranking principles. And the top of these is the requirement to design website to serve users, not to serve search engines.

Google writes: ' Don't deceive your customers or provide content to search engines other than what is provided to users '.

Google claims that BMW.de has been removed from search results and they will not accept any action that seeks to falsify search results.

The company writes in a statement: ' Index system quality and search results are the most important thing for Google '.

The announcement also said that Google will continue to strive to protect the accuracy and quality of its search results.