'End of love with Apple', NBC distributed free programs with ads on the Internet

Ignoring Apple products, the NBC Direct service will only be available for Windows-based computers, but the service's programs will include ads.

Immediately after removing its partnership with Apple, NBC recently announced that it had won an agreement with strategic partners with partners about a new type of service. The leading entertainment company has revealed plans to launch a service called NBC Direct next month that features free advertising programs.

Vivi Zigler, deputy executive director of NBC Digital Entertainment said: " With the advent of this new service, audiences will enjoy their favorite shows more. This service is also available to the audience. fake video clips with much higher image quality . "

Users of this service will not be controlled in terms of time and usage, but they will be strictly controlled by NBC in another aspect: only computers with Windows operating systems are available. can view NBC products. NBC also cannot ignore the commercials that are attached to each program. Besides, this entertainment company will also disconnect the videos that allow users to download after a week they are posted.

NBC's most popular shows include: Heroes, The Office, Life, Bionic Woman, 30 Rock, Friday Night Lights, Late Night with Conan O'Brien and The Tonight Show with Jay Leno.

After launching this service, NBC will also allow Macintosh computers to view video files and transfer them to desktop devices. NBC also announced that it is planning to build compatible systems with high-definition television (HD). In 2008, the company plans to offer a number of new model services including online storage, rental or periodic services.

NBC did not renew its contract with Apple, even though before that, Apple is using their programs to sell to customers through iTunes. The reason for this move is that Apple did not agree with NBC to sell programs at different prices. ITunes currently offers $ 1.99 for each TV program and $ 9.99 for each movie.

The explanation for their actions, Apple said it was to protect its customers: " We were disappointed that NBC left iTunes because we did not agree to let them raise prices . ' - Eddy Cue, Apple's vice president for iTunes, said.

Only a few days after failing to reach an agreement with Apple, NBC signed with Amazon (AMZN) to sell its TV programs through its Unbox service.

Thanh Tiep