Google develops search technology in photos

Over the weekend, 'search giant' Google confirmed developing a new search technology capable of identifying text in digital photos or videos.

In fact, Google has been working on this technology for a long time. Last June the company applied to the International Intellectual Property Organization (WIPO) for a license to own the technology.

According to the content of the new application for copyright, which was officially announced on January 3, Google would like to grant a copyright to computer methods, systems and software that can identify documents. in digital photos. For example, this technology can search and filter out some keywords in a certain text and search for a photo with content related to those keywords.

Text in digital photos is shown with a variety of typefaces, sizes and directions. Text content filtered out of digital photos - for example, a photo of urban street scenes - can provide information about the location shown in that picture. For example, a photo of an urban street scene can give us information about street names, building names, addresses, etc.

Google's profile also highlights some of the advantages of the aforementioned search technology. ' Text recognition in digital photos can help improve image search quality, combine indexing and geographic data (location data) to help enhance search efficiency by geographic location or play a role provide geographic location identification and search for location photos for users '.

' For example, users require searching for a McDonald's in a city or near an address. The digital map application will create a road map and display a photo of the restaurant. The reason for the application of the map was that it was thanks to the textual identity of the McDonald's restaurant plus the geographic data associated with the photo . '

Google also draws a prospect of applying search technology in the image as follows. ' Google will develop the Street View feature by using a camera-mounted vehicle and traveling around the city and taking a series of street, supermarket, and store scenes and photos of the items for sale in the supermarket stores. And users will be able to search for details of the goods, the address of the supermarket store for sale and a detailed route map to find the right goods . '

Analysts say that, like other technologies that Google has developed new search technology, it also aims to help the company add value to the search advertising business.

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