How to 'plow money' from a blog?

The answer is to attract advertising, as recent research has shown that the blog has become a powerful new force in terms of product marketing.

The Ipsos MORI poll in Europe showed that Web users rated the source of information because "citizen journalists" posted on blogs were more reliable than TV ads, more so than e-cards. mail marketing.

Source: ientrymail While the British pay little attention to the blog, the French are very sensitive and warmly welcome this new type of information. Up to 90% of respondents said they were "very familiar" with blogs, twice the rate of England (50%). Similar to the British, only 51% of Spaniards are aware of the blog term compared to the 58% of Italians.

Most notably, Ipsos MORI has discovered a link between a blog, or user-generated content, with the intention of purchasing goods or services from readers. " Blogs are gradually replacing word of mouth in celebrating or criticizing a product or service, " MORI said.

Up to a third of the respondents said they canceled their purchase decision after reading negative comments from previous customers who rewrote on the Web. Meanwhile, 52% were persuaded to buy an item that was widely praised, positively commented on the blog.

" Based on this point, blogging can absolutely be a lever to boost revenue for businesses. It can help them save advertising and market ing budgets ," MORI said. But of course, the attractiveness and persuasiveness of the blog still lacks advertising in print.

" With blogs, your compliments are not limited to friends and family, but can affect millions of other people. It can affect the buying behavior of countless other people. " MORI concludes.

" The remaining problem is how to attract a lot of visitors and turn your blog into a" familiar "address for those who need shopping. "

Trong Cam