Many people are afraid of buying online

Security concerns are the main reason why more than 40% of British people are afraid to buy online, CyberSource's latest research said.

This study reveals that more than a third of respondents have acquaintances who are victims of online fraud. Therefore, they decided to never buy online as a way to protect themselves.

Nearly 70% said they signed up for "credit card information protection" services, such as Mastercard's SecureCode or Verified by Visa.

In accordance with these services, each user will be given a secret password. To purchase anything, they must also provide this password number, in addition to general credit card information.

Source: Daily Mail 86% of online shoppers said they also have to check the "security lock" icon on the website before deciding whether to buy - sell, trade or not.

" With newspapers constantly reporting about security scams, it's no surprise that many buyers feel panicked ," said Simon Stokes, managing director of CyberSource.

" The biggest challenge for e-commerce firms is to instruct users how to buy goods securely online, how to make them less" exposed "to the most criminals ," said Simon. added.

" With more and more people accessing the Internet and recognizing the convenience and value of e-commerce, firms need to do a better job of securing security transactions to keep customers long-term ."

The American people are open

On the other side of the hemisphere, it seems that Americans are more open-minded than British people in online shopping.

Evidence is despite the global economic downturn, Amazon still affirmed that the 2008 Christmas shopping season is "the best business in history".

Specific financial figures have eloquently demonstrated that: Amazon is not seriously affected. The fact that users limit their spending and tighten their belts cannot push Amazon into a miserable situation.

Profit in the last 3 months of the company reached 225 million, equivalent to 52 cents per share. For comparison, the same period last year only reached $ 207 million, or 48 cents per share.

Turnover also increased by 18% to 6.7 billion USD. And if not for the dollar appreciation (causing the value of sales in other currencies to be affected), Amazon's fourth-quarter revenue growth rate is still up to 24%.

Sanford C. Bernstein expert Jeffrey Lindsay even predicted: the trend of switching to online shopping in US consumers will increase sharply in the coming time.

" In general, users spend less on shopping. But they buy more online. Amazon will benefit from this trend ."