Story about the first woman to put the brand image on the product packaging

After reading the story about Lydia Estes Pinkham - the woman with the motto "Never mind the haters", you will have to admire how she succeeded in her career.

Companies often use a variety of ways to promote their products and use the portrait of their own business owners as one of the successful secrets.

But some people know that, to be able to protect it to the "father" of this idea has experienced no bitterness.

Breakthrough decision

It can be said that pharmacist Lydia Estes Pinkham was the first to brand the image on the packaging.

It takes many years, Pinkham can invent a mixture of herbal extracts, a miraculous alcohol that helps relieve cramps during menstruation and menopause.

Portrait of Lydia E.Pinkham.(1819 - 1883).

Since its inception, the medicine has quickly become a selling item, bringing abundant profits for her family.

Desiring to expand the scope of business, the Pinkham family decided to print Lydia's portrait on the product. They hope that this long-term "conceiving child" will have a closer and more familiar look to users.

And in 1879, that decision turned into reality. In the 19th century, this was not only a novel idea of ​​the company but also "1-0-2" worldwide.

Lydia's portrait quickly appeared in many pharmacies, advertising, newspapers and even infiltrated people's homes.

Along with an article entitled "It will not be long before many walls of families will be decorated with images of women's advocate-Lydia the son of Massachsetts" emerging among public opinion. .

Images on her product packaging when applying new marketing tactics and being sarcastic.

The public wind waves hit the Pinkham family

Immediately, the article received two-way feedback. There is an opinion that the portrait has no vitality and Lydia does not look as noble as a lady.

More worrisome, some newspapers confuse by using Lydia's portrait instead of the image of another famous woman like Susan B. Anthony and the ladies of the presidents.

A page from Lydia Pinkham's Formula Book illustrates some of the company's other marketing strategies.

Some people instead of writing letters describing symptoms, they send a letter asking Lydia to change her hairstyle and complain about using smiling images on her products.

In the 1980s, the famous choir at a college mocked Lydia in one of her songs: "There is a face that haunts me, my eyes always meet - when I read the newspaper. morning, when i go on a busy street ".

Business performance when using unique strategies

However, not because of criticism of this criticism but the amount of drug sold decreased.

The effectiveness of portrait marketing has brought a huge income to the Pinkham family company nearly $ 300,000 per year.

A promotional image of her product was hung on the banks of the East River in the late 1800s.

And Lydia became the most popular woman in the late 19th century recognized by LIFE Magazine.

The profound maxim of the woman "steadfast" with her ideas

Despite maintaining a simple design over many decades, the portrait has become a symbol of inspiration and timeless value: "Never mind the jealous".

Or to understand simply, figure out your own direction and endure to the end that will bring success beyond expectations.

A baby in the Home ad with a picture on the product packaging (1926).

Today, we can still easily buy products from Ms. Lydia on the market for about $ 19 and one of the markets with this item is the Amazon online shopping website.