The addictive Facebook reason is revealed by a former Google employee

The biggest social network today is none other than Facebook. But where does this success come from?

While pregnant at Harvard, it was hard to believe that Mark Zuckerberg could make Facebook the world's largest social network. And with the development of smartphones, Facebook's era will last long.

But so can understand, the success of Facebook lies in their enticing users to use the product anytime, anywhere, also known as Facebook addiction phenomenon.

And they did this by . hacking the user's brain."Control, shape user thoughts, emotions and actions" - that's what was revealed by Tristan Harris - former Google product executive manager.

That's the method used by many tech industry giants, including Google and Twitter."They have a lot of tricks to make sure you use their products for as long as possible, " Harris said.

Tristan Harris - former Google product manager.

One of them is the mechanism of notification - notification on mobile phones. According to Harris , Facebook has designed these messages in the way that brain stimulation is possible , so that every time the phone is checked, it is once . to gamble.

"Every time I check through the phone, it feels like playing red. It's a way of controlling behavior and forming our habits," Harris said.

"When you turn on Facebook it is like gambling. There will be times when you get rewards, make yourself excited. And it turns out, it's all intentional design."

Notification mechanism on Facebook.

The "follow-up" mechanism is also a form of excitement for the user's brain, as the amount of follower increases each day. This is also the way Twitter or Instagram uses.

Meanwhile, Snapchat has come up with another tool : "Score" - point. Score is the number of messages you have received and sent. It will appear right next to your name in other people's contacts, and thus create excitement when you see your score increase.

Technology giants are now entering a "brain-occupying" race of consumers.

Bad consequence of a trend .

According to Harris, technology giants are now entering a "brain-occupying" race of consumers. They have to attract attention, so users have to keep their eyes on the screen for as long as possible. Whoever does this will be the winner.

But obviously this is not the world we want to see, right? When everyone seeks to draw attention, the victim will be ourselves - the consumer. What if everyone stares at the phone screen and does everything on it? It is a disaster for non-practical relationships.

Parents should let their children use social media in a controlled manner, especially in terms of usage time.

Worse, the next generation will be greatly affected, because these applications will destroy the ability to concentrate in young children. What will they do when studying for 1 minute, "surfing" 5 minutes?

This is probably the question that parents need to answer. Harris thinks parents should let their children use social media in a controlled manner, especially in terms of usage.