How does Facebook 'outrun' Google?

For the first time, Facebook took the throne of Google when it became the most visited website in the US in 2010. What's happening?

According to the results of Internet statistics organization Hitwise , from January 2010 to November 2010, there were 8.93% of Internet users accessing Facebook ; Google ranked second with 7.19%, followed by Yahoo Mail (3.52%) and Yahoo.com (3.3%). YouTube ranked fifth with 2.65%. This is the first time Facebook has received Hitwise 's title of ' most visited website '. This title once belonged to Google for many years.

Below is an explanation for how Facebook has dominated Google .

User information battle

The first area Facebook has won Google is online user identification. One feature of most websites is that when they become a member of a new website, users must enter their name, username, password and some other information according to the form. But now, websites have allowed logging in with just one click with the user's Facebook account . A much more convenient way for both websites and their users.

Facebook does so because its services are based on real information standards. Previously, this seemed to slow down Facebook's progress , but for now, Facebook has a huge database of over 500 million users, most of whom are real information.

As a result, Facebook naturally became the standard identity system on the web. Gigya's statistics specializing in social services show that Facebook accounts for 46% of all website visits. Meanwhile, this figure for Google is only 17%. As a result, Facebook is becoming the default identity system on the web.

Social network battle

' Social network ', which is the biggest trend of the web world in the last 5 years. Connecting between individuals in society, that is the purpose of Facebook 's competition, something that Google can not do.

What is behind Google ? Google Buzz , a social network developed by Google in the past year, has not been very successful in its efforts to connect people who are using Gmail (these people don't seem to be interested in Google 's new social network. ). Google 's efforts are almost ' dumped into the river ' and are not as effective as expected.

Besides, the development of games on social networks is particularly successful for Facebook . FarmVille on F acebook is an example. In just a few years, the number of people playing this app on Facebook has become countless.

Meanwhile, Google seems to be confused with its intentions. Expect to develop a better social network than Facebook but they can't do anything breakthrough.

Search engine war

It has long been known that Google is synonymous with ' search ', and of course 2010 is still Google 's reign, even in the coming years. It is difficult for any competitor to overthrow this throne in the search engine battle. However, Facebook still found a small part of it. That's because Facebook currently owns a huge database of users. In addition, the growing popularity of the ' Like ' button is allowing members to express their interest in websites. And if those sites agree, Facebook can provide a search engine that allows for more personalized results.

Facebook can rely on personal information to provide suggestions for compatible content without having to enter the search box. These advantages of Facebook certainly cannot bring down the status of Google on this battlefield in day one or two. But this is showing that social discoveries are reducing dependence on search engines.

It can be said that, in 2010, Facebook challenged Google right on the opponents' weakest points: identifying online users and social networks. While the social trend on the web is a very fast development trend, it is not surprising that Facebook is taking advantage of their opportunities to win.

However, it must be said that what Facebook is doing in the past year is not a stable situation. And Google can be assured because Facebook is completely unable to cover them in terms of revenue.