From the white man this guy created a $ 2 billion company that competes with Apple, Google and Facebook

The founders of startups always face challenges, financial difficulties and investment refusals.

Naveen Tewari, founder of InMobi, has faced all the difficulties. He used to fall into a state of financial exhaustion , ending many meetings with investors but only received the sentence: " Sorry, I'm very good but I'm sorry ". However, with his vision, talent and perseverance, Tewari developed InMobi to become a company worth 2 billion USD.

Naveen Tewari, founder of InMobi

InMobi, a company that provides mobile advertising networks in Bangalore - India, was founded by Tewari - 38 years old in 2007. According to Anindya Ghose, a professor at NYU Stern Business School, InMobi is one of only four companies. Mobile advertising market coordination. The other three firms are Apple, Google and Facebook.

The company provides a mobile advertising network, delivering ads to users who surf the web on smartphones and tablets. The company is contributed by leading investors such as Softbank, Sherpalo Ventures and Kleiner Perkins Caufield & Byers. However, in the early days, Tewari did not receive any capital from Indian investors because they were afraid of risks.

Think logical but dream big dreams

InMobi is based in India not only because it has the best technology universities in the world - all four founding members are graduated from the Indian Institute of Technology - but also here, as well as at many Other developing countries, Internet access on mobile devices outperforms laptops. The nation of 1.3 billion people will have a larger number of Internet users than the US later this year. About 75% of the 400 million people access the Internet via smartphones, not computers.

InMobi is one of four companies that dominate the global mobile advertising market

But Tewari has prepared for a big market, beyond the Indian border. This is evident in everything from what Tewari shared in InMobi's office layout style. While other Indian companies are always characterized by long lines of employees bowing their heads behind computers, InMobi is different. Its bright, youthful office is more like startups in San Francisco.

Tewari has a youthful dress style with sneakers, T-shirts and jeans. And he also oriented his company to a youthful and dynamic style. Last year, InMobi launched an application called Miip, a virtual character that suggests customers with items that match their needs. Tewari shared that InMobi will launch more advertising products this year but refuses to share details.

Tewari and his team all bet on InMobi even though the 2007 smartphone is still a new product that is not very popular.

" We want to grow and grow into a big corporation. We think this business will reach a huge scale before becoming a saturated market ," Tewari said when asked why InMobi reject offers for redemption by Google and others.

After only earning 500 USD in the first fundraising meeting, the founders decided to put everything they had for Tewari to buy tickets to the US to seek support. But in the end, they had to use the postpaid ticket purchase service within 60 days because they could not afford to pay for the flight. Tewari flew from Mubai to San Francisco in the first class with Bollywood stars. When he arrived in the US, Tewari immediately found an investor, a friend named Ram Shriram, but all he received was just a shake of his head.

In those days, co-founder and CTO of InMobi - Mohit Saxena shared that co-founders often shared enthusiastically and honestly with each other. They are also experienced engineers and leaders. Just seven days after meeting Tewana and talking about InMobile, Saxena brought his family to India even though he has a stable job at Virgin Mobile. Saxena wants to be part of Tewana's ambitious plan. " He is very logical but has a big dream ," Saxena describes Tewari.

Born in a family of teachers

Tewari was born into a family of many professors at the Indian Institute of Technology, his father was a professor at the Institute and even his grandmother was the first female professor of mathematics, he grew up on the campus of the Institute. . But according to his description, his childhood was not so prominent.

InMobi youthful, modern office

He started his career as a consultant at McKinsey & Co from 2000 to 2004. In 2005, he attended the Master of Business Administration at Harvard University. During his studies, he won the Dean's Award for leadership and contributions. In addition, he founded and served as president of a US non-profit organization called the Indian Schoolhouse Foundation, specializing in support and construction of schools in rural India.

In 2007, he and his group, nicknamed " boys with powerpoint ", included Abhay Singhal, Amit Gupta and Mohit Saxena starting their business journey. Initially, they formed mKhoj, an SMS search engine but quickly failed. They then shifted their business to mobile advertising and technology platforms, renaming the company to InMobi and moving to Bangalore to take advantage of human resources and technology infrastructure.

InMobi and ambition to conquer the world

EMarketer research firm predicts that the mobile advertising industry will surpass 100 billion mark next year. According to the company, an estimated one-quarter of the world's two billion smartphone users come from China.

InMobi is currently the largest mobile advertising platform in China. In September last year, InMobi partnered with China's APUS, a company that allows users to customize their Android smartphone screens and is one of the top 10 developers on Google Play. This deal helps InMobi reach more than 500 million new users in China.

" The Chinese market has many challenges but the results are extremely large, " Tewari said, " you just need to find ways to overcome barriers. We have tried to understand the local and complete business environment. can adapt ".

Visit InMobi office, heavyweight rival of Google, Apple and Facebook.

India itself is also a hot market, Tewari admits. " But we basically believe in the global trend of mobile phones, " he said, " we are trying to turn our power into an advantage ."

China and India alone contribute up to 2/3 of InMobi's revenue.

One of the other advantages in India is that there are many talents. " We can hire a lot of talent with cheap salaries ," Tewari said. " We create employment opportunities for people and they spend their lives and minds on that job ."

Tewari created a corporate culture for employees, giving employees the opportunity to create miraculous things. Employees can choose their own travel mode, tax refund policy and even vote for people who do not deserve annual rewards.

With funding from Softbank, Sherpalo Ventures and Kleiner Perkins Caufield & Byers, InMobi is currently worth about $ 2 billion.