The easier the name to pronounce, the easier it is to be trusted by others
(Research institute) - Research institute findings have shown that pronounceable names are considered more intimate, less risky, less dangerous and more reliable.
Parents plan to name complicated names for their children, so think again. Researchers found that the harder the name is to pronounce, the less likely it is for people to trust you.
An experiment showed that, when volunteers were asked to read a statement that was supposedly made by a person whose name was difficult to read, they did not trust the statement very much.
Although people's names often refer to information such as ethnicity, gender, and socio-economic status, people seem to be easily affected by the ease of pronunciation.
Recent studies have shown that employers recruit people whose names are easier to pronounce than those whose names are difficult to pronounce. Similarly, electoral candidates can win more sympathy and hold higher positions in the legal department because of their easy-to-pronounce names.
' Fluency can affect judgments ,' said Eryn Newman of Victoria University of Wellington, New Zealand. 'Through four trials, the results that we obtained clearly show that those with easy names are better evaluated than those whose names are difficult to pronounce. Our findings also show that easy-to-pronounce names give its owners a wide range of benefits . '
However, researchers also warn that this effect will vary depending on the country.
While the British native saw the name 'Yevgeni Dherzhinsky' difficult to pronounce, the Russian name did not cause any problems for the Russians, and was therefore deemed reliable. In a research paper published in PloS ONE, the researchers asked volunteer students to assess the ability of 18 countries to pronounce their real names. Later, they told a new group that some international students had listed a trivial sentence they liked, such as 'giraffes are the only mammals that don't know how to dance' , and their mission is to evaluate the veracity of that statement.
In another part of the study, students are asked to choose a tour guide who will make them feel safe in dangerous situations. Based on names only, students are asked to order safely according to their feelings - and according to the researchers' hypothesis, they prefer guides with names they can pronounce easily.
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