Is the most reliable vendor?

The reputable Bose loudspeaker, the two Dell and HP computer makers of the United States, together with two electronics giants Sony and Panasonic from Japan share the dominance of the Top 5 technology brand position trusted by consumers. , according to Forrester Research research.

Source: CNET

In stark contrast, the most catastrophic loser was Microsoft, when the company lost its serious point after a legal dispute with European lawmakers and was constantly being dragged into the monopoly and production. defective product. On a credit scale, Microsoft only achieved 3.9 / 5.

Overall, consumer confidence for technology brands has declined by 2.3% over the past 2 years. The irony is that even though technology is increasingly taking on an important role in everyday life, people are increasingly skeptical and negative about it.

Of the 5000 US consumers exposed by Forrester Research, the percentage of people who are cautious or suspicious or accounts for 46.5%. In fact, according to Forrester's analysis, prices are now more important than brands.

Please also note that consumers' decline in confidence in technology products has nothing to do with the Nasdaq trading market, which has grown by 20% over the past 2 years. However, it is clear that firms that are trusted by consumers will have a greater advantage in popularizing and promoting new products and services to a large number of users.

Source: Businessweek This is a good news for HP, the tireless company and the investment in R&D labs around the world. Similarly, Dell's acquisition of the high-end Alienware computer - the "love" of the gaming people - is also increasing the "favor" rate for users.

Although in the list of 48 firms this time, Microsoft stood at the bottom of the table but in fact, the highest level of loss of confidence belongs to electronics firm Zenith (falling 5.7%), and Gateway (down 4.9%). Not only that, Gateway also lost his CEO. Although rising as a kite, but the reputation of the Korean giant Samsung is also chipping in the hearts of consumers.

On the other side, brands that have advanced in the credit ladder are TiVo and Apple Computer. But it must be said that this report is like a double-edged sword for Apple, because often in the minds of consumers, the famous iPod music player has nothing to do with the Apple brand. Moreover, the company is also being sued by Apple Corp for taking advantage of the apple logo to sell music.

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