TVs find out that the audience is 'delicate'
A US television service provider has filed a patent application for a state-of-the-art decoding technology that detects crowded audiences on the sofa and automatically transmits it. wave ads contraceptives.
According to the Daily Mail, in a US patent application 20120304206, Verizon's cable television service provider claims that their new decoding technology can observe what is happening in the room and transmit Wave ads based on what it 'sees'.
For example, if the audience in the room is cuddling together, the signal decoder will switch to broadcasting ads for a romantic resort, flower ads or even ads for contraceptives. , condom, …
The new technology of Verizon's cable television service is claimed to be able to detect people in the room who are cuddling and broadcasting the right ad. (Photo: Corbis)
According to the inventors, their technology will integrate a variety of sensors into the product, including thermal imaging cameras, microphones and motion sensors, to detect the emotional state of the audience. and adjust the TV content accordingly.
Critics have called the technology "a nightmare for privacy that's stalking the door" and urged the authorities to stop it before consumers lose control. This recommendation is reminiscent of George Orwell's mistake in 1984, when Americans were constantly monitored by cameras through integrated cameras on their television screens.
However, Verizon's idea is not the first technology to infringe on privacy in the living room of households.
Microsoft recently filed a patent for technology that allowed its Kinect motion sensor to determine how many people sat in front of it, then stop signaling if more people were found to be in copyright. allow. Google TV has also applied for a license to use a recording and recording device that performs the same function.
Prior to this, in 2008, Comcast also applied for a license for surveillance technology, which could offer content to broadcasters based on who was identified in the room.
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