China develops facial recognition technology for chickens

Thanks to blockchain technology, a company in China is about to allow users to use facial recognition technology to track ... the chickens they have bought.

This company is called ZhongAn Online - a company operating in the field of technology insurance. With this upcoming product, users will be able to track the movement of chicks in real time via a GPS ring mounted on the chicken leg.

According to ZhongAn, their GoGo Chicken product will help health-conscious gourmets track the life cycle of ... chickens will become their food in the future, giving them peace of mind in the context of marketing. The real fake food market that shoppers can not see today.

Facial recognition technology will ensure that any customer who has ordered a chicken can actually track the chicken from his smartphone.

Currently, only 100,000 chickens are fitted with GPS rings, but the Shanghai-based company said it plans to increase the number of chickens to 23 million in the next three years, contributing IoT on chickens in China.

Once registered in the GoGo Chicken system, these poor chicks will be fitted with tracking devices and the food they eat. The chicken is quite slow, can live 4-6 months compared to industrial chickens only 45 days before ... meat. Thus facial recognition technology will ensure that any customer who has ordered a chicken can actually track the chicken from his smartphone. Animals are not new, typically Google uses it to identify pets in photos that users upload to Google Photos.

ZhongAn is seeking to take advantage of the growing trend of "farm tourism" in China, where urban residents often spend the weekend to travel to farms to interact with Meat for meat. The company says its technology is a tool for the growing middle class in China - who cares about food safety and wants to keep a close watch on the food they eat. Concerns have risen sharply in the wake of the 2014 floods, when a supplier of McDonald's and KFC was spotted selling rotten and expired meat to fast food chains.