2006 - The year of prosperity of the digital printing industry

Research firm Lyra - a company specializing in printing and digital imaging - predicts a bright future of the global digital printing market in the coming years.

According to research results of the company, the global digital printing materials market in 2006 will reach revenue of over 101 billion USD, far exceeding the revenue of the hardware equipment market in the printing industry to 80 %

The above information is announced by HP at the ' PrintWatch Live - HP Printer and HP Printing Exhibition : Things hidden behind every print ' in Seoul, South Korea. This activity aims to provide customers and the press with valuable information about HP's unique ink and ink technology technology. This is a show across Asia with the first destination being Australia, then Singapore. After Korea, the show will end in China.

In the framework of the seminar program, participants came to hear about inkjet and laser printing technology from the perspective of consumers' benefits: print quality, durability of printing and printing efficiency. press. At the same time, participants were also provided with detailed information and see the experiment for HP's new patent printing technologies, HP Vivera inkjet ink, HP ColorSphere Toners color laser toner and printing paper. surface coated laser (HP Coated Laser Paper).

Jim Forrest, senior researcher for Lyra, said: ' The growth in revenue of printing supplies was achieved by increasing the number of color printers sold at lower prices than before, making demand demand for color ink and paper increased sharply. On average, sales from ink and printers on every color printer throughout the line work better than previous black and white printers . "

In total revenue estimated to reach USD 101 billion in 2006, it is estimated that sales of inkjet cartridges will account for 32%, followed by electric ink toner for laser printers with 27%.

According to Forrest, Asia-Pacific is the region with the fastest growth rate for inkjet ink. The amount of inkjet ink sold throughout the region in the period of 2004 to 2009 is expected to reach the growth rate of the next year compared to the previous year at about 14%, while the revenue growth rate during the same period will reach about 12 %

Similarly, the electric ink market of Asia - Pacific is growing faster than the growth rate of the world market. The amount of black and white ink and colored ink sold during the period of 2004 to 2009 will have a year-on-year growth rate of 11% while the revenue growth in the same period will reach 12%.

LQ