3D technology will 'land' the 2010 World Cup pitch

For the first time in World Cup history, all the hot events on the pitch will be broadcast by 3D technology.

FIFA has officially announced the signing of a media license agreement with Sony. FIFA will provide 3D images of 25 matches in the 2010 FIFA World Cup series. The most advanced imaging technologies will be used to produce 3D programs, while leveraging the technology of Sony and its experts in the field of 3D.

This agreement means that those who watch matches with Sony's 3D products will experience the lively and clear feeling as if they were watching directly at the stadium. Currently, FIFA discuss issues related to the right broadcast.

With modern 3D technology, remote viewers will feel like watching live in the stadium. Photo: FIFA

"This idea will give football fans a completely new look and appeal, and this agreement also marks a new step in the field of sports television. We are very proud that the FIFA World Cup will be a pioneer in new technology and we are very fortunate to be with Sony this season, " said Jérôme Valcke, FIFA secretary general.

"The 3D technology transfer is underway ," said Howard Stringer, president and CEO of Sony Corporation . Fans from all over the world will have the opportunity to experience the feeling of being in a stadium in South Africa. '

Sony will produce and distribute 3D films for the 2010 World Cup in South Africa right after the event.