8 techniques of

These are all tricks and traps that supermarket stores use to pull customers to buy more.

How many times have you told yourself about the store, the supermarket only bought a few items in the list but still going to the door with a big bag full of bags?

Too damn right? If that's the case, it's because you fell into the trap the supermarket and the store opened. What trap is that? Check to avoid it now!

1. Use celebrities to promote products

Promoting celebrities to promote will make consumers tend to trust.

The form of using celebrities to promote products and build brand relationships has been around for a long time. And according to statistics of a famous magazine about marketing - Ad Age media, this form brings certain efficiency, increasing 20% ​​of sales with 1 brand.

The reason given is that consumers tend to be trustworthy, buy items from brands that people use and are curious about, want to try it out with celebrity products.

2. Music helps relax

These ghost songs "help" us to generously spend more.

Do you realize that classical music is often played in restaurants? Or go to the supermarket you will enjoy the music list is hot hit, the song has a gentle melody, romantic.

Scientists have shown that these ghost songs "help" us generously spend 10% more than the silent space without any music.

And take a look at it, in the supermarket you will enjoy the music with slow tempo, while fast food bars use music with faster rhythm, which helps to increase the chewing rate of the real guest.

3. Price contrast game

Sometimes consumers are not interested in the value of the product but will be happy to buy an item at a bargain price.

When you go into a store, supermarket, what you care about is the product price list. Accordingly, discounted products will attract more customers.

However, you need a little insight because sometimes the product has the same material characteristics, form but is labeled with 2 different price labels - 1 high and 1 cheaper.

Naturally, customers will rush to buy products with lower prices. Because sometimes they do not care about the value of the product but will be happy to buy an item at a bargain price.

4. Place the item at eye level

Popular items are usually placed at the end of the aisle.

Stores and supermarkets have studied the eye movement very well to identify "popular spots" that eyes will stop focusing on.

So they all placed attractive, essential items, a little high price at eye level to encourage customers to buy. Especially popular items are usually placed at the end of the aisle.

5. Eye-catching colors, sweet taste

The sweet aroma of food also has a significant impact on the buyer's brain.

Supermarkets use very good colors to manipulate customers. The warm color booth will attract people to step into it to find out. While cool colors make people comfortable and buy more goods.

Therefore, many supermarkets decorate warm colors outside and cool green inside.

In addition, the sweet aroma of food also has a significant impact on the buyer's brain. It evokes deep feelings, consumer memory. American scientists have stated that "warm, sweet" smells help stimulate people to buy, while the "sour" odor prevents customers from wasting more money.

6. Trapping by package

Many stores often have products sold in packages, packages in large quantities and prices are reduced.

For example, instead of retailing 1 product for 12,000 VND, they will pack 2 products and sell for 22,000 VND. It looks like you save money in more quantity but the product is not exactly the amount you need.

Instead of paying 12,000 VND, now you have to pay another 10,000 VND but not necessarily need the second product.

7. Try the free item and you will buy the real thing

100% of the test times are great.

The try-out made you believe that this product is completely new, has its own taste and must be class. 100% of the test times are great. And you are willing to pay.

8. Essential items will be on the right

In most supermarkets and shops, customers will go from right to left.

In most supermarkets and shops, customers will go from right to left. The reason is because most people are right-handed so putting the goods on the right shelf makes it easier for them to get things and this is more natural.

From there they will not regret doing the things and put in their basket. In addition, the popular items will also be left at the end of the range to stimulate customers to take a piece of picking up before they need to.