Apple and Coca Cola offer free iTunes music -

The two biggest giants' preferential policies so far will be launched in 17 European countries from May to the end of August 2007. Millions of songs will be served through more than 1 billion promotional packages of Coca Cola, Diet Coke and Coke Zero.

Each promotional package, customers also have the opportunity to win iPod music players and attend summer European concerts sponsored by iTunes. A grand outdoor concert promoting this new campaign will be started at the Cannes Film Festival 2007.

' Coca Cola has a long and deep tradition of music in the field of immortal advertising songs to major music events. In the summer of 2006, we had a new test when collaboration with iTunes , 'said Chris Burggraeve, director of marketing for the European Union Group.

' iTunes is the world's most famous online music store with 58 songs sold every second, reaching 5 million songs a day, ' said Eddy Cue, iTunes vice president. ' We have achieved great success in cooperating with Coca-Cola over the past year and this year, this new initiative will create opportunities for music lovers across Europe to download and enjoy free music. for a whole summer . '

The concerts co-organized by Coke and iTunes will be widely promoted. There is also a new activity launched by Coca, which is to allow amateur artists to bring their self-made works to Coke's website. All concerts will be recorded and played and allowed to download from iTunes.

Anh Thu