Blog: the story is not small

Blogs, a kind of weblog, created by individuals, are now promoting an ever-growing influence on business. In May this year, perhaps the two most sophisticated words, at the mouth of everyone, the younger the intensity, the two words that five years ago, no one knew. It is "iPod" and "blog".

If the Ipod is a high-end fashion icon in the world of digital life (besides the normal music function), then that personal blog, tiny in the digital world, but . is not small at all . Blog has now shown style, class, information and personality for blog users.

37 million blogs currently exist, a new blog is released every second, according to David Sifry, founder of Technorati technology company, a company specializing in blog research. By the end of this week, according to Sifry, the number of blogs has increased to 39.6 million.

Still more .

According to Wikipedia, the blogosphere has increased its population by more than 60 times compared to three years ago, with 1.2 million new blog updates, about 50,000 per day.

Amazingly, English is not the 'top' language of this blogosphere. Quiz, what language is that? It is Japanese. Indeed, 37% of current blogs are in Japanese, followed by English with 31%, followed by Chinese with 15%.

A recent study by Jupiter Research, a blog is spreading to affect business at an unprecedented level. Why so? The key to the problem is the blog reader.

According to research on the use of blogs in Europe, it has been shown that connoisseurs, despite their small share of internet users, are currently negotiating youth forums and directly affecting consumer behavior. of young people.

Like AOL Music, a music giant, admits that blogs can 'up stars' this artist, 'down to the stars' other artists. Through the use of songs, information, RSS rankings, bloggers update and directly influence the trend of popular music.

Many current events take place on blogs first, then The New York Times or The Washington Post jumps in. Then the blog spreads to media companies, which are sensitive to constantly updated events and blog user behavior.

MySpace, a well-known blogging system, now has 1.4 million new updates and 250,000 bloggers join every day. According to research by Pew Internet and American Life Project, the April 2006 number, about 88% of young people aged 18 to 29 in the United States; 84% of people aged 30 to 49 years old are online.

And so, the impact of the blog will increasingly spread, not only to the style of communication, working but also to consumer behavior, an important key in business.

CAU