Broadband video: Free and paid will go hand in hand

The need to enjoy broadband video, both paid and free with advertising, will grow rapidly over the next 5 years, to the point of "laying" an industry worth billions of dollars.

The latest study by ABI Research shows that new online video business models are working effectively and by 2012, the online video market will attract more than 1 billion loyal users - that is, 3 times more than today (approximately 300 million).

" For video clips extracted from television, including the most popular games or series such as" Lost ", we believe that the free-to-watch model with ads will be the mainstream model.

However, for movies and music video clips, users will find it easier to hook up and pay more, "commented ABI.

" Homemade content and homegrown plants will also follow the advertising support model. Websites such as YouTube or virtual social networks will take advantage of this exclusive strength to attract customers and advertising cash flow. " .

" We believe that the paid video viewing model will become popular through services like iTunes. Users understand that" expensive pieces ", they spend money but enjoy high-quality, exclusive videos. original and attractive.

Meanwhile, websites like YouTube promote the idea of ​​free videos, where viewers only need to be happy . "

The development of Internet-based hardware platforms - for example, the Xbox 360, Sony PlayStation 3 or Apple iTV, will allow the model of "downloading Internet videos to TV screens" to take off within the next few years.

Trong Cam