'Buy one get two free' when upgrading Windows Vista
In addition to the opportunity to enjoy the high security, performance and entertainment capabilities of the new generation operating system, users who purchase the Vista Ultimate package are also offered two Home Premium copies for only $ 50.
Vista Ultimate and Home Premium product packages.Photo: Microsoft .
Once the customer has an Ultimate version ($ 400), they can visit the Microsoft website to request a product code for Home Premium. Just a few minutes later, they will receive a computer system upgrade with a 60% discount to the retail price. Home Premium is currently priced at 240 USD.
Matt Rosoff, an analyst at Directions on Microsoft, said software vendors in Redmond, Washington (USA) accepted to sell products at low prices to encourage people to buy high-end versions of Windows Vista. . Moreover, the advertising campaign for the new operating system mainly focuses on expensive software packages such as three-dimensional user interface, data encryption feature .
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