Decode mystery 10h10 moment on watch ads

New watches, whether in the store or on the poster, are fixed to 10h10. What is this special moment? Let's find out the reason behind how to fix this mysterious needle.

New watches, whether in the store or on the poster, are fixed to 10h10. What is this special moment? Let's find out the reason behind how to fix this mysterious needle.

Surely no one would be surprised when seeing the new watches, whether in the store or on the advertising poster, fixed the needle fixed at 10h10. But the real reason behind this correction is that not everyone knows.

A lot of people think that 10h10 is a time associated with a special event, and such a needle is a way to commemorate the event.

According to one of the most popular theories, 10h10 correction is to commemorate Abraham Lincoln, JF Kennedy or Martin Luther King Jr., because that was the time they were assassinated. However, in fact, President Lincoln was shot at 10h15pm, but it was not until 7h22am that he passed away the next day. Kennedy assassinated at 12:30 pm and the president died half an hour later, while King was shot at 6:01 pm and died at 7:05 pm.

Picture 1 of Decode mystery 10h10 moment on watch ads

Another theory explains that 10 am is the time when the US dropped two atomic bombs on Japan at the end of World War 2. Historical data shows that, in local time, the first bomb - Fat Man was dropped on Nagasaki at the time. 11h02am, also the second fruit - Little Boy devastated Hiroshima city at 8h15am.

The real reason is not in the 10h10 moment, but in the artistic value of this needle correction. The 10h10 correction seems to be very simple, but behind it is a deeply profound design and aesthetic thinking. This is understandable, especially in the era of dominant technology devices, watches increasingly favor the decorative function and show class.

Picture 2 of Decode mystery 10h10 moment on watch ads

The first advantage of these needles is to prevent the needles from overlapping, so customers will admire the whole design of the needle, especially in luxury wristwatches. Besides science has proved that people tend to sympathize with symmetrical structures. Therefore 10h10 layout will make the watch more eye-catching. In the end, this correction also helps to 'respect' other details on the watch face. For example, the manufacturer's logo, usually placed in the middle and below 12, stands out between the frame of the minute hand and the hour hand. The current date box, usually near the number of 3,6,9, will not be obscured.

According to the disclosure from employees of the famous Timex watch company, the former standard needle type was 8h20. However, this type of metal makes the watch look like a scowling face. To make their products more fun, the producers reversed the two needles to 10: 10 to take the shape of a smile. Since 10h10, it has become a traditional needle type, even the default time of both non-metallic watches.

Update 18 December 2018
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