Design your own watches over the Internet

You want to find yourself a watch like that without much time to hang on to different stores or supermarkets? The Internet will be the solution for you .

It could be a new, used watch, an antique or even a design of your own.

@ Idea

In fact, with popular online shopping sites and a variety of sources like Amazon.com or eBay, it's never been so easy to find a watch.

But some watch makers have a unique idea of ​​offering customers over the Internet: let them design their own designs, make them on demand and deliver them within 10 days.

A non-retail watch business in a town on the outskirts of Geneva city, 121time (with the website www.121time.com) has built an online store dedicated to people. purchase with the need to design all Swiss watches.

Mr. Daniel Morf, one of the co-founders of the company said: ' IT has helped customers create conditions for their own creation of watches '.

In the Netherlands, although not a watchmaking ground like Switzerland, a watchmaker Blancier also offers a new business model like 121time at www.blancier.nl.

Internet helps reduce the price of watches

Website 121time ( Screenshot )

In fact, for God to design his own purchases is not a new way of appearing on the Internet. Previously, Nike sports company had given customers the option to design and order shoes as well as clothing through the website www.nikeid.com.

But for the design of watches, like many other jewelry, most buyers tend to prefer to 'touch their hands', so the recently introduced web-based offers appear.

In terms of revenue, 121time's income may not be absorbed in comparison with Swiss total sales of 13.7 billion francs (equivalent to $ 11.36 billion) from watchmakers' export watches. Top such as Rolex, Patek Philippe, Jaeger-LeCoultre, Panerai, Omega, Vacheron Constantin and Swatch.

Mr. Morf and another 121time founder, Frederic Polli, said that since 2001, they have sold 10,000 watches. With prices ranging from US $ 300 to US $ 1,000, the total revenue from those watches is of course not much, but both of them hope, Internet utilities will help them expand their businesses globally. not having to sign distribution contracts, causing their watch prices to be raised more or less.

Exploiting the "ego" trend

Jean-Claude Roustant, secretary-general of a Swiss watch organization, said that more and more people want to express 'self' in watch design.

Last December, Vacheron Constantin also began offering its VIP guests to make their own coins for $ 1 million or more.

More unique, another Geneva watch manufacturer, Romaine Jerome, used steel and coal to salvage the Titanic's body to design high-end Titanic-DNA wristwatches.

In 2012, Romaine Jerome plans to make 2012 such watches priced from USD 7800 to USD 173,100 to commemorate the 100th anniversary of the tragedy with the legendary Titanic.

Do Duong