Electronic postage - Vietnam's approach to globalization economy (Term IV)

Computer skills are one of the most important skills in daily operations especially for managerial workers. In the last few years, although the staff has been trained to supplement knowledge and new recruiting staff has been focused on computer literacy, however, the Post workforce It is only about 30% able to use computer fluently .

d. Delivery infrastructure

Maintaining a shipping and delivery department when the demand for services is precarious is what the businesses do not want to do. Deliveries to buyers must therefore rely on professional shipping service companies, including postal enterprises.

In fact, Vietnam Post has a huge advantage for other competitors in the delivery market. Within the whole country, Vietnam Post has a network of post offices that cover a wide range of Vietnamese territories, can fully carry out transactions with large distances from the receiving place to the place. Any delivery with a reasonable price. However, within specific limited areas, especially in developed economic regions, private delivery companies have a dominant advantage in postal companies in terms of speed and submission. Spot service with an affordable price. Road, waterway and air transport companies are also involved in this market, but they cannot deliver details to each address like postal companies. Economies of scale are the biggest advantage of postal services that make it difficult for other rivals to compete in the medium and long-range field of delivery within a large geographical area.

Currently, Vietnam Post has more than 1000 specialized cars, accounting for 4.26% of the total trucks in Vietnam. For railway transport, Vietnam Post hired one car for each turn (along the North-South railway). With international routes, Vietnam Post signed 26 air routes, of which 20 domestic routes. There are 6 inland waterways. In addition, Vietnam Post has a delivery force using personal transport vehicles such as bicycles, motorcycles, motorbikes, horses . very diverse and flexible on all geographical terrain.

Because of these factors, postal service is considered to be the best infrastructure service provider for e-commerce, and also the outstanding advantage of electronic postage. The quality of the postal service is also the key to e-commerce success.

e. Human resources infrastructure

According to statistics of the Organization and Personnel Department, Vietnam Post and Telecommunications Group, by the end of 2006, the total number of postal workers was about 40,000. Here, according to the objectives of the article, only three main aspects are analyzed, namely, the level of information technology and foreign language and awareness of the application of information technology and e-commerce in the post.

Regarding foreign language knowledge, only English is considered (Other languages ​​with negligible proportion) can be seen, the minimum language level to work with computers accounts for a low percentage, minimum level to Can communicate fluently in business with a foreign language about 5%, a very modest number to ensure the development of electronic postage.

Computer skills are one of the most important skills in daily operations especially for managerial workers. In the last few years, although the staff has been trained to supplement knowledge and new recruiting staff has been focused on computer literacy, however, the Post workforce It is only about 30% able to use computer fluently.

In Vietnam, electronic postage is a relatively new service, not only for customers, but also for some Post managers and employees. Gradually applying information technology to postal services has been gradually creating a solid foundation in both technology and awareness aspects for all Vietnam Post employees.

5. Proposing a model of postal transaction port for Vietnam Post

The traditional website has the drawback that the ability to integrate information and services from multiple places into one website is very difficult, even impossible in terms of technology principles. Portal model can overcome some limitations of single web. Portal is a unified web interface environment that provides simple access, data security and application programs for users. Portal can collect, integrate and provide information according to the specific needs of each individual, helping units find ways to communicate diverse. A portal, of course, has two services that are 'out there' directed to the Internet, customer service, and 'inside' towards serving internal users. Outside, the portal provides a friendly trading portal, full of functions for users, including personalization functions. Inside, the portal creates the right to take initiative in providing, integrating information and linking with other information systems and services. Thus, the portal is clearly a model suitable for information systems serving both management and service operators, in line with the general orientation of Vietnam Post.

Vietnam Post's postal electronic portal must be a communication and trade channel capable of promoting the brand and providing customers with the most complete information and services in the postal sector. which Vietnam Post is implementing.

Organizing information content : The organization of information content on Vietnam Post and Telecommunications Portal needs to be adequate and satisfying the customers' needs. To demonstrate professionalism, the portal needs main modules such as:

Post information : Publication of the Industry; Information on postal activities; Bidding information; Employment information…

About Vietnam Post : General information such as development history, Mission (MOST) . etc; Organizational structure; Products and services.

Products and services : Postal financial services; Postal delivery service; Postal logistics services; Retail services; Press release; Stamps play.

Electronic postage : Personal account management, Bill payment; Electronic postcard; Online supermarket; Hybrid postal service.

For customers : Tracking and locating postal items; Look up post office directory; Look up postal code; Calculate the interest of postal savings; Calculate postal charges; Order newspapers; Tourism, travel (Introducing the list of postal hotels, room rates and services, booking); Frequently asked questions; Feedback; FAQ; Search; Sign up; Download documents . etc

Internal : Internal newsletter; Professional documents; FAQ, professional exchange; Service management management; Search; Download documents…

Links : Domestic; International; International courier joint ventures in Vietnam; Corporations provide postal equipment and solutions.

6. Total solution for Vietnam Post and Telecommunications Portal

a. Technology management :

First of all, to build a portal must have a large amount of information, diverse, from many sources and this information is needed for many different types of users. The unit itself is the portal owner and its member units must have relatively developed information technology infrastructure. Building a portal is a complex process and requires long-term investment. In general, it must be divided into several steps: planning, pilot implementation, evaluation, adjustment, maintenance, development and expansion . An indispensable element must be directed and focused. Close coordination between the participants in the portal system from the beginning to ensure the compatibility and standardization of portal components.

The following concepts are not correct: Build a simple news website and call it Portal. Concentrate most of the cost of building a portal to buy equipment, while there is no preparation for information, software and qualified staff. Big investment to build Portal but then did not spend enough money to maintain operations and continue development.

From the above comments, the construction of a postal information center will be necessary for the Postal Portal to develop in line with the set objectives.

b. Establish a Postal Information Center to coordinate and manage

In order to match the development stature of Vietnam Post, after being transformed into the Post Corporation, it is necessary to set up a postal information center or an electronic post board with the following management activities:

Business planning for electronic postage : Need a short-term, long-term plan with a list of tasks to be done, who is responsible, time, progress completed, budget needed . .

Organize and implement business plans : To put e-commerce into the post, it must first focus on information, and not only collect and process information, but also use information in marketing. and turn information into a trade item.

The inclusion of information in the organization's operations depends on a number of factors, namely the awareness of the business, the way to exploit e-commerce of enterprises and organizations of enterprises . In short, when preparing put electronic postage into business, Vietnam Post must be ready to deal with a variety of issues. These problems can be generalized into several groups such as organization, implementation and marketing.

Organization issues : Implementing electronic postage is not merely a technology project. It changes the current procedures and activities, often requiring major organizational changes. Accompanying changes in organizational structure are changes in Vietnam Post's communication infrastructure. It is one of the biggest challenges for Vietnam Post because the Internet is always changing, the openness and dynamism in operation as well as in development give businesses a very different form of operation than the transmission. system, always flexible and ready for change. Traditional decentralized structure hinders e-postal development. Thus, major organizational changes will take place around the communication processing.

Implementation : The plan must be implemented. Conducting test projects is a good way for any large-scale activity, regardless of whether it involves Internet and e-commerce. For electronic postage, testing projects with some customers or business partners will be particularly helpful. Such initial tests help find problems in both operation and awareness before large-scale applications, making it difficult to correct errors. Planning to upgrade websites and related data is very important for Vietnam Post to succeed.

Marketing issues : Unlike the previous goal of the Vietnam Post website, the postal electronic gateway is not only an internal direction but also a market. Need to develop a plan to collect customer data taking into account customers' secrets. When it comes to B2B trade, market segmentation becomes very important. The more accurate grouping, the easier it is to attract customers' attention. In order to implement the strategy of the Vietnam Post Market Group, it is also advisable to find ways to create or target interest groups. If it is possible to create groups that satisfy both community needs and transaction needs, customers and partners, Vietnam Post will gain customer loyalty and understand more about the nature of customer needs. .