Electronic postage - Vietnam's approach to globalization economy (Term V)

Human resource development is the decisive factor for the success of electronic postage. In fact, as analyzed in the previous chapters, the number of more than 40,000 postal employees with very small percentages is able to meet the demand for developing modern science and technology applications in the post. Vietnam Post should have specific strategies and solutions for groups that directly participate in e-commerce to meet the immediate and long-term work requirements .

c. Human resource solutions

Human resource development is the decisive factor for the success of electronic postage. In fact, as analyzed in the previous chapters, the number of more than 40,000 postal employees with very small percentages is able to meet the demand for developing modern science and technology applications in the post. Vietnam Post should have specific strategies and solutions for groups that directly participate in e-commerce to meet the immediate and long-term requirements:

For managers : Develop and appoint the position of CIO / CSO (Chief Information Officer and Chief Security Officer - Information Administrator / Information Security Administrator) for postage to operate and exploit the network, with ability to perform well online transactions. For other managers, understanding and assessing the role of e-commerce in the coming time is an immediate task, followed by a strategic vision and building the right direction to post. into the knowledge economy.

Expert : It can be said that finding the candidates for this position is also very difficult, it requires a specialist to understand a specific field and will transform the traditional commercial business into e-commerce business. On-the-job training (practical and on-site practice) or short-term training in a postal sector for them is appropriate. Besides, there should be close coordination between information technology experts and postal experts.

Employee : Very diverse, including from sales staff, who will directly research and deploy what to sell online at any price, sell to and care for customers . to The sales staff works directly at the postal centers and deals with work related to each part of the system. In fact, this team is quite crowded but the general level is not high, so the new training and retraining of knowledge related to information technology and e-commerce is very difficult, especially the regional units. far, deep. HR managers should also note this issue from the new recruiting stage to meet future development needs. Apply special remuneration policies to a team of excellent management, economic and technical experts to meet the requirements of international integration and increasing competition in the field of telecommunications and Internet.

Customer : Not belonging to the staff of Vietnam Post but is the direct user, decides the success or failure of the service. Introducing services to customers, showing them the advantages and advantages of technology, guiding them to use is essential for Vietnam Post. In addition, it is necessary to pay attention to customers through the design of the website interface that is easy to understand, easy to access, easy to find, full, useful information, online customer care, build trust with one Safe, secure and comprehensive information system.

d. Deploy payment infrastructure on the basis of postal services

Many businesses already have a website to introduce products on the Internet, only problems in the payment stage. Currently, with the support of online payment service providers, Vietnam Post can complete its online business system with a number of solutions such as international credit card payment and payment. via VDC-OPG (Coordinated payment system between VDC and Asia Commercial Joint Stock Bank - ACB) and especially the use of Vietnam Post's financial services such as accounts for customers postal savings book, postal personal account service, etc., or use money collection service (COD) to collect cash directly from customers.

e. Promoting website and products and services of Vietnam Post

Website marketing and promotion is a very important job to decide the number of people visiting the website of the business. Like a supermarket, the more people visit, the higher the chance of selling goods. Therefore, online marketing is responsible for: announcing the presence of businesses, attracting and retaining viewers.

The deployment of Vietnam Post and Telecommunications business is similar to launching a new line of products and services. Vietnam Post should actively promote electronic postal websites to the public - its potential customers. Just like advertising traditional products and services, Vietnam Post can advertise its website through traditional advertising. If the customer is interested in the information of the business, they will mark the address and access the next time. The measures that businesses can use to advertise their website are:

- Publicizing and advertising on mass media (television, radio, newspapers) on the website of the enterprise.

- Website advertising on local media.

- Print the website address in the yellow pages of Internet addresses.

- Print web addresses, E-mails as well as advertising images of services deployed on the Internet on stationery items, packages and parcels of Vietnam Post.

- Send advertising letters, leaflets and other advertising publications about websites and services deployed online to customers.

- Provide current customers, agents, and special employees who regularly contact customers with the website of the business, allowing them to access the website of Vietnam Post. regular way.

- Creating links to other businesses' websites: To attract customers to their products and services online, Vietnam Post can cooperate with other businesses (strategic partners). also doing business online to create links for customers to their website on the partner's website. Strategic partnerships can boost the profitability of both businesses, especially on the Internet. Online partnerships can help regulate and exchange traffic on both sites that share the same business goals and online profits.

In addition, Vietnam Post can use the "mistletoe" model to promote its website. Under this method, Vietnam Post can voluntarily turn its website into a subpage of the partner's website.

CONCLUDE

To conclude this article, the authors would like to quote the analysis of Professor Michael Porter - Faculty of Business - Hardvard University, a leading expert on competitive strategy and international competitiveness written in the book ' Rethinking the future ':

' Every company has to own - or at least be able to absorb - kinds of technology that affect the way in which companies bring value to customers. From a multi-disciplinary observation, I can say that a strong scientific breakthrough - or the ability to grasp the highest science and technology in a particular field - seems not to be very important. What is more important is the ability to apply technology, which is the source of advantage. And to be able to apply the technology, you have to combine it with many other forms. Therefore, we often find that the first to enter the market with a new technology is often not the winner in the market. The winner is someone who knows how to put that technology into widespread use in the company '.

Pursuing that philosophy along with a new flow of social wind from globalization, from new science and technology to economic development in Vietnam in general, Vietnam post sector in particular, the study of electric commercial application To develop the market, products of Vietnam Post Enterprise are really necessary in the current period.

REFERENCES

1. Overall e-commerce development plan for the period 2006-2010, Ministry of Trade, 2005

2. Current status of postal network and services in the 2001-2004 period and development plan for the 2006-2010 period, Post Department - PHBC, 2004

3. Master plan for information technology application in the post - ITMP Post and Telecommunications Corporation (Now Vietnam Post and Telecommunications Group), April 2003

4. 'Proposing postal business plans for telecommunications services under independent accounting conditions', Sixth Scientific Conference Document of Institute of Technology of Posts and Telecommunications, Duong The Luong, 2004

5. Postal and socio-economic development - UPU documents

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7. Post 2005 Core Business Scenarios - UPU

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10. Postal strategy Bucharest 2004

11. Postal development planning by 2010 - Ministry of Post and Telecommunications

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13. "2010: Vietnam Post guarantees that there will be interest!" - Interview with Mr. Hoang Tho Thai, Deputy General Director of VNPT with VietNamNet - October 26, 2005

14. Overall report on the status of e-commerce development in Vietnam in 2004 - Ministry of Trade

15. Overall report on the status of e-commerce development in Vietnam in 2005 - Ministry of Trade

16. Development of electronic postage in Vietnam post, Proceedings of the 8th Scientific Conference on Telecommunications Technology Institute, 2006, Ao Thu Hoai

17. Building the Vietnam Post e-commerce portal, Post and Telecommunications Magazine & Information Technology, October 2006, Le Sy Linh, Ao Thu Hoai