Europe: A Christmas jubilantly for online shopping

The number of Santa Claus "sneaking through" cyberspace in Europe this year will be no less than that of getting into the chimney.

Online retail sales are expected to reach a record high in three major European economies, Germany, France and the UK this Christmas season, one of the few positive signs for the background. The economy is quite "obscure" at the former continent.

" The explosion of the Internet has to pay with the strenuousness of street stores, " said James Roper, managing director of Interactive Media. " Past stereotypes, that online commerce cannot take off because consumers want to" touch their hands, see with their own eyes "is no longer true. "

Source: Smartbargains UK sales websites are expected to earn £ 3.6 billion ($ 7 billion) by the end of this December. In the second day alone, consumers of the land of fog have clung to more than 180 million pounds, twice as much as the same period last year. (Last Monday was the opening day of the end of the year shopping season in the UK).

The same picture was also drawn in Germany and France.

Traffic to French stores has jumped 79% in the past week. In Germany, traffic also increased by 63% on all items, from lip gloss to iPod.

Good network, less pressure

According to analysts, there are two main reasons for the explosion of e-commerce in Europe during this year's Christmas season. Firstly, there has never been a universal broadband network today, which makes it extremely fast, easy, and convenient to hang around, wander and scavenge gifts.

Second, retailers have escaped the pressure of rental rates, bank loan interest rates and huge taxes. Therefore, they have conditions to offer discount policies, incentives, promotions more attractive to users.

Besides, the blooming of websites comparing prices like Kelkoo also makes users feel secure when shopping online. " They can't visit dozens of different stores all over the UK at the same time, but they can compare the prices of items they want to buy from dozens or even hundreds of different websites in just a few seconds. " Business director of Kelkoo.com said.

A recent poll in the UK showed that up to 85% of respondents said they prefer to buy goods with a click, because there is no "traffic jam" when going to the street. Moreover, Europe is also trying to build a strong brand, able to compete with American Amazon.

Trong Cam