Google: 'Don't use my name as a verb'

Google has just officially sent a letter asking media organizations to stop using its brand as a verb.

Aside from the cause for brand protection, another reason Google decided to send a letter asking news agencies to stop using "google" as a verb is to avoid the "google" name becoming a term. general.

In the letter Google also gives examples of reasonable and unreasonable use of its brand name. For example, using "He ego-surfs on Google to see if he's listed in the results" (Google is used as a noun) is true for what Google wants. Also use " He googles himself " (Google is dynamic) word) is something Google doesn't want.

The key difference here is whether Google is used to describe generic work does not mean anything.

"For use as a general term, the brand may lose its own special character and the brand name will no longer be capitalized on the first letter ," Google wrote in a letter to carriers. information. " This has happened to some brands like yo-yo, trampoline and nylon. "

" Google is a private brand that identifies Google's search technology and services. We know Google is very popular and even if users like to use our brand's name, it's a commercial property. We want to make sure everyone has to use it in a way that ensures its meaning and integrity . "

Google has officially become a verb in Merriam-Webster's dictionary at the end of last month. The definition of dynamic from Google is: " Use Google search engine to gather information about things in the world World Wide Web ".

Hoang Dung