Google lags behind Yahoo in search quality

Although Google still dominates the Internet search market, the quality of search results is not high or worse than its Yahoo competitors.

Statistics from Internet research firm Compete Inc.'s latest research and measurement showed that Google accounted for 67% of the total 7.5 billion search requests of the US market in August. But only 65% ​​of them give the right results enough to make users click on the view.

Meanwhile, Yahoo accounted for only 20% of the total search requests in August, but 75% of them brought results that were in line with users' wishes. Ranked No. 3 in search quality is Microsoft's Live MSN tool with 9% of total search requests, but only 59% of those returned the relevant results.

' If we look at the above figure, we can conclude that the search quality is still not high. Not suitable for users to click on , 'said Jeremy Crane, Compete's online search and media market manager. ' Perhaps Yahoo is the search engine that gives the most accurate results .'

However, Mr. Crane also emphasized that the details of search quality are still too bad. Therefore, only the concept of 'relevant information' is used to measure the quality of search services.

Matt Cutts - Head of Google's Webspam - in an article on Compete's blog, says there are still inappropriate search results appearing on the page. Service users still have to click on a few to find the right result.

If standing on the view of marketing business, Google seems to be the winner. The goal of marketing is to attract as many users as possible to access the website.

Hoang Dung