Google, Microsoft are both hungry for Digg.com

If the information posted on TechCrunch blog is true, it seems that the website that marked Digg.com news is a target for both Microsoft, Google and two other "hidden" media outlets.

" There are four companies pursuing Digg.com, and a very good deal is likely to take place tomorrow, " TechCrunch said. However, the bid price for Digg.com is hard to surpass $ 300 million as previously rumored.

The blog also cited an anonymous source saying Google is willing to pay between $ 200 million and $ 225 million, while Microsoft's price is slightly lower.

As for the other two carriers, no specific information has been disclosed. Currently, Digg.com is cooperating with a lot of world famous broadcast companies such as CBS or News Corp, a corporation of boss Robert Murdoch.

In an interview a few weeks ago, Digg's founder, Kevin Rose, told CNET that he would sell the company to a "big house buyer, able to continue to run Digg effectively." .

The acquisition by a giant, whether it's Microsoft, Google or the other two unnamed media, will be great information for Digg shareholders. But not all users of this site will be happy.

" I will feel free to express my opinion, " a member commented after TechCrunch's article.

Continuous confrontation

Source: Lornefade If Digg is swallowed, Microsoft will have a new, powerful "weapon" to challenge rival Google.

At the moment, the $ 44.6 billion offer to buy Yahoo still has a head start, although CEO Steve Ballmer and chief software architect Ray Ozzie have all said: " Microsoft is very need / want Yahoo!

Last year, the software giant who quickly won the virtual social network is up Facebook right in front of Google.

However, this victory has not helped much for Microsoft in the battle for market share search and advertising online.

Yesterday, in a speech at the MIX 08 conference, Steve Ballmer once again affirmed that Microsoft's number one goal now is "to catch up with Google".

Ballmer pledged that Microsoft would close the gap with its rival, even if it was his "last breath" in Redmond.