Google, Microsoft Senator decided to fight

After all the battle screens, the competition between Microsoft and Google finally entered the Front.

Source: SecurityLab

On Monday, Amazon's two search sites, Alexa and A9, began to abandon Google, switching to Microsoft's new Windows Live search engine, right after the Google contract expired.

According to a number of other newspapers, Google last week went straight to the US Department of Justice, filing a complaint about Microsoft implicitly placing MSN as the default search engine within the upcoming IE 7 browser. .

Although Silicon Valley rated Google as a giant, compared to its $ 6.14 billion revenue with Microsoft's $ 39.79 billion in revenue, Google was still a "dwarf" as usual.

Fight until die

However, not so that Microsoft can put a pillow to sleep. Google is growing at an explosive rate, and Microsoft is not. While Google's first quarter financial results received Wall Street's brittle applause, Microsoft had to accept a whistling whistling.

In addition, with Web applications being used more and more, Microsoft has absolutely reason to worry: Customers will depend more on Google as a starting point to the Internet world.

Free Google apps like Gmail and Calendar are becoming more and more popular. Last month, Google even bought Writely, a free Web-based word processing software, compatible with Microsoft Word.

Contrary to Microsoft, Google can provide completely free software because of huge revenue from back-to-back online advertising. In the past year, Internet advertising revenue has grown by 30% and Google is the dominant in this area.

To deal with Google, Microsoft introduced MSN adCenter. In an internal memorandum, CEO Steve Ballmer emphasized the importance of adCenter in the battle against Google.

" Further development of adCenter is the key. Our goal is to create the largest advertising network in the Web world. This will be a tool for us to monetize our services and compete against Google. ".

Amazon arena

In the midst of this hot war, Amazon's abandonment of Google to choose Windows Live is considered a bomb.

Before Amazon's decision to choose Windows Live as the only search engine for A9.com site, Microsoft had the right to declare an important victory on the hands of rivals.

Since Monday, one day after the Amazon contract with Google ended, A9 users began searching with Microsoft technology, whether they knew it or not. The A9 interface allows users to narrow the search range by selecting certain types of content, such as books, blogs, yellow pages or movies.

According to analyst Mukul Krishna, this contract is a bold meal with Microsoft, but does not cost Google much.

According to Krishna, the reason Amazon chose Windows Live was because of the willingness to cooperate and sign contracts from Microsoft.

" Microsoft has a reputation for being creative in negotiating important contracts, helping them record bold markings on the market, " Krishna said, not forgetting to emphasize the technology of the two Google search engines - Windows Live is completely "together".

" It is no surprise that Microsoft lowered other rivals with a very lucrative and attractive deal. They could bear little interest, just to gain a significant business and penetrate deeper into new markets. ".

Thien Y