Google, Universal will sell DRM zero music

Universal firm said over the weekend that it will also sell digital music without integrated DRM (Digital Right Management) technology. However, Universal will not use the Apple iTunes distribution channel but use its own channel.

But not only Universal but also another name really made a surprise when it announced the sale of non-DRM music. That is Google. Website information technology Betanews said Google has plans to sell digital DRM music through its own Internet search service.

The move by Universal and Google could be said to have contributed to reinforcing Apple's 'power' for the 'invasion of invulnerable DRM' in the digital music industry for a long time. This is probably also the bell signaling DRM's 'last moment' being calculated in hours in minutes.

Universal declined to say that this time it did not use iTunes to "cut ties" with Apple. Instead, Universal wants to use iTunes as a control tool to measure the success of new digital music.

Universal's DRM digital music will be sold through its official website as well as a number of other digital music business sites such as Amazon, Wal-Mart, Best Buy, RealNetworks Rhapsody and others starting on 21 / 8/2007 to January 31, 2008.

Not only that, users can also buy Universal DRM's digital music directly from Google's search service website. Payment will be made via Google Checkout.

Universal's DRM digital music will cost $ 99 cents, much cheaper than DRM's non-digital music sold on iTunes ($ 1.29). Universal only sells MP3 standard non-DRM music, others have the freedom to choose the right format.

Hoang Dung