High-end fashion 'tech' handshake

For now, high-end fashion and high technology rarely double wave. So it is no surprise that costumes such as GoreTex Waterproof or Coolmax Waterproof Sweat have just conquered the outdoor sports scene and have not appeared on the catwalk.

However, recently, nano-style kits have begun to slip into stores with eye-catching designs that are more ' fashionable '. At present, the high-end clothing line of high technology is increasingly popular, promising to bring high revenue to manufacturers.

Brooks Brothers stain resistance.

For more than a year and a half, luxury fashion brands such as Hugo Boss, René Lezard and Perry Ellis have shifted to integrating high-tech features such as anti-fouling and anti-wrinkle into their products. Brooks Brothers and Nordstrom are favored with high-tech workwear that was previously only available for costumes.

The high-tech fabric that withstood all of the body's activities, produced by Malden Mills Industries in Massachusetts, not only appeals to customers who routinely work outdoors, but also for $ 15 million in military contracts. American team. Malden Mills believes the line will also appeal to dynamic fashion consumers. At present, Nano-Tex in California is transferring technology to produce non-wrinkle and anti-dirty fabrics for many brands such as Eddie Bauer, Gap, LLBean, Marks & Spender ...

Due to the recent breakthroughs in nanotechnology, casual wear and office use have some of the superior features while retaining the inherent softness of the fabric. Brooks Brothers' anti-stain tie, for example, is treated with a chemical that acts as a super-thin shield that surrounds each fabric so that it does not absorb liquid and stains. This layer of protection will last for eternity over time. This high tech tie still feels as soft as a normal silk.

PINK SNOW