How is the simple philosophy of Steve Jobs products shown by Apple?

Mike Evangelist still remembers his first meeting with Steve Jobs. It took place in the Apple meeting room in 2000, a few months ago when Apple decided to buy Astarte, the German software company where Evangelist served as Managing Director.

The working philosophy of Steve Jobs is focused and simple.

Phil Schiller, Apple's vice president of marketing, appointed Evangelist to work with the DVD development team Apple plans to bring to high-end Macs, this is the current iDVD predecessor. .

" We have 3 weeks to prepare ," Evangelist said. He and other colleagues created a prototype that describes the perfect interface for this program. During the meeting, Evangelist and the team worked together in the meeting room and they brought a series of pages describing how the application works, screen shots and various menu options.

Evangelist recalls: " And then Steve came in. He didn't look at any of our documents. He just took the brush and went to the board. Steve drew a rectangle and said" This is the application. use. It has a window. Users drag and drop videos into the window. Press BURN button. That's all. That's what we will do "".

" We were all dumb, " Evangelist said. This is not the way to decide the product in your company. Actually, this is not the planning of any company in this industry.

The story above shows the working philosophy of Steve Jobs: focus and simplicity . His philosophy is still maintained on Apple products so far.