Match.com 'dating' with Chinese people
The service for singles looking for their "other half" through Match.com has just decided to add some new cooperative members in China and France.
The company plans ahead today to announce that it has completed the necessary procedures for business cooperation with the two partners currently providing similar services, namely French Netclub and network. eDodo virtual society of China. However, details of the financial terms of this cooperation were not disclosed.
Match.com was built more than a decade ago and now has about 15 million users, it has become the world's largest online personal dating service, according to comScore Media Metrix. The addition of eDodo and Netclub will add 4 million subscribers to this network.
The success of this agreement marked a strategic transition of this Dallas-based US company. In recent years, the company has been linked by Barry Diller and InterActiveCorp and IAC member units, looking for ways to increase the number of basic subscribers and to add key and dual functions. not achieved.
Currently, Match.com has sub-version sites in more than 35 countries and is designed in 15 languages, but its chief executive, Jim Safka, says the partnership with eDodo is promising. Especially because it allows Match.com to take the first step into China.
EDodo has only about 180,000 subscriber members, but Safka said that the center's romantic site with functions like sending online messages, profile pages along with shared video services, is expected to be attractive. 3,000 new subscribers every day.
According to iResearch.com market research, there are more than 64 million single people in China using Internet services, and forecast that this market will increase 105% in 2007.
For the French market, Match.com took second place, and this is the opportunity for it to acquire Netclub's third-generation dating service.
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